Information push method and device
An information push and information sub technology, applied in the Internet field, can solve the problems of poor user experience, too much advertising information, and too little advertising information.
Active Publication Date: 2015-11-18
BEIJING QIYI CENTURY SCI & TECH CO LTD
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Problems solved by technology
[0005] However, in practical applications, since the media platform may adopt different operating strategies for different types of clients in actual operation, the media platform sets different planned advertising information push volumes for different types of clients, and advertisers only choose several Due to reasons such as advertising information on different types of clients, when the server uses the above method to push advertising information to the client, it is prone to the situation that the amount of advertising information pushed to different types of clients is unbalanced. For example, pushing advertisements to Android mobile phone clients Too much information, and too little advertising information pushed to the iOS version mobile client, etc. In particular, in this case, when the same user switches between different types of clients, the user experience is poor
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[0065] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0066] figure 1 It is a schematic flowchart of an information push method provided by an embodiment of the present invention, the method is used to select information from a preset information set and push it to a target client, wherein, in each piece of information in the preset information set, a pre-specified There are client types for which this information applies.
[0067] Specifically, each piece of information in the preset information set may be applicabl...
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The embodiment of the invention discloses an information push method and device, and relates to the technical field of the Internet. The method comprises the steps: receiving an information push request sent by a target client A; determining an alternative push information set suitable for the target client A; enabling the alternative push information set to be divided into a first alternative push information set and a second alternative push information set; calculating information loss probability of each piece of information in the second alternative push information set; carrying out the information loss processing of the information in the second alternative push information set according to the information loss probability obtained through calculation; determining the actual push information according to the first alternative push information set and the second alternative push information set after loss processing; and pushing the determined actual push information to the target client A. Through the scheme provided by the embodiment of the invention, the method can and device can push information to different types of clients in a balanced manner.
Description
technical field [0001] The invention relates to the technical field of the Internet, in particular to an information push method and device. Background technique [0002] With the rapid development of network and hardware technology, more and more users watch videos through the network. In view of this, more and more advertisers hope that the media platform will send the video to the client through the server during the process of the client playing the video for the user. Push advertisements and other information to increase the exposure of its products. [0003] In addition, because the hardware devices used by users are different, such as mobile phones, tablet computers, desktop computers, etc., and further, various hardware devices may be installed with different operating systems, so the client side that plays videos for users usually exists Various version types, for example, Android mobile client, Android tablet client, iOS mobile client, iOS tablet client, etc. [...
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Login to View More IPC IPC(8): H04N21/2668H04N21/262
CPCH04N21/26208H04N21/2668
Inventor 李勇
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD