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Method and device for determining keywords

A keyword and commodity technology, applied in the Internet field, can solve the problems of inaccuracy, difficulty in completing precision marketing, and subjectivity of keywords, and achieve the effect of improving accuracy and achieving precision marketing.

Active Publication Date: 2018-11-06
北京博雅立方科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The biggest disadvantage of this is that the selection of keywords is highly subjective, not accurate enough, and it is difficult to achieve the purpose of precise marketing

Method used

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  • Method and device for determining keywords
  • Method and device for determining keywords

Examples

Experimental program
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no. 1 example

[0026] This embodiment provides a technical solution of the method for determining keywords. In this technical solution, the method for determining keywords includes: obtaining original information of a commodity, where the original information includes the commodity category, commodity attributes, price, sales, and evaluation of the commodity; The original information of the commodity performs keyword extension on the commodity to obtain candidate keywords of the commodity; determines the feature index of the candidate keyword; selects from the candidate keywords according to the feature index Keywords are used as keywords for the commodity.

[0027] See figure 1 , The method for determining keywords includes: operation 11 to operation 14.

[0028] In operation 11, the original information of the product is obtained, where the original information includes the product category, product attributes, price status, sales status, and evaluation status of the product.

[0029] When dete...

no. 2 example

[0050] This embodiment is based on the foregoing embodiment of the present invention, and further provides a technical solution for performing keyword extension on the product according to the original information of the product to obtain candidate keywords for the product. In this technical solution, keyword extension is performed on the product according to the original information of the product, and obtaining candidate keywords of the product includes: obtaining the first number of the set number under the product category of the product. Pre-selected keywords; keywords that are semantically related to the first pre-selected keywords and whose retrieval frequency is higher than the preset frequency threshold are used as second pre-selected keywords; are semantically related to the second pre-selected keywords, and The keyword whose retrieval frequency is higher than the preset frequency threshold is regarded as the third preselected keyword; the repeated preselected keywords...

no. 3 example

[0065] This embodiment is based on the foregoing embodiment of the present invention, and further provides a technical solution for determining the matching index of the candidate keyword. In this technical solution, determining the matching index of the candidate keywords includes: determining the proportion of the word candidates in the commodity title of the commodity; determining the relationship between the candidate keywords and the commodity Matching rate between commodity attributes; determining the negative matching rate between the candidate keyword and the negative attribute of the commodity; matching the commodity category of the commodity with the category list of the candidate keyword , Obtain the belonging rate of the category list item for which the product belongs to the candidate keyword; and calculate the relationship between the candidate keyword and the product based on the proportion of single words, the matching rate, the negative matching rate, and the be...

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Abstract

The embodiment of the invention discloses a method and device for determining keywords. The method for determining the keywords includes the steps that original information of a commodity is acquired, and the original information comprises the commodity category, the commodity property, the price condition, the selling condition and the evaluation condition of the commodity; keyword extension is conducted on the commodity according to the original information of the commodity, so that alternative keywords of the commodity are obtained; the characteristic indexes of the alternative keywords are determined; keywords are selected from the alternative keywords according to the characteristic indexes to serve as the keywords of the commodity. By means of the method and device for determining the keywords, the accuracy and timeliness of the keywords determined for the commodity are improved.

Description

Technical field [0001] The embodiments of the present invention relate to the field of Internet technology, and in particular to a method and device for determining keywords. Background technique [0002] In recent years, as the Internet reaches every household, online shopping has become a very important way of shopping in people's daily lives. Correspondingly, more and more companies also use the Internet as an important means for their product promotion. [0003] The most classic case of existing online promotion is Taobao Express. It is a pay-per-click marketing and promotion tool tailored by Taobao for buyers. This tool can effectively increase the exposure rate and transaction conversion rate of online stores, and can achieve precise marketing of baby. When a buyer searches for a product, as long as the seller’s bid keywords contain the word that the buyer searches, the seller’s product may appear in the product list on the Taobao page. It can be seen that in the online p...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F17/30G06Q30/02
Inventor 裴向宇田传钊刘成伟
Owner 北京博雅立方科技有限公司
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