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Method and device for pushing search keywords

A technology of keywords and search words, which is applied in the field of methods and devices for pushing search keywords, and can solve problems such as seldom considering the personalized needs of users.

Active Publication Date: 2019-02-05
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The disadvantage of this push method is that it seldom considers the individual needs of users, and there is often no difference between the search keywords pushed by different users.

Method used

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  • Method and device for pushing search keywords
  • Method and device for pushing search keywords

Examples

Experimental program
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no. 1 example

[0034] This embodiment provides a technical solution of a method for pushing search keywords. The method for pushing a search keyword is executed by a device for pushing a search keyword, and the device for pushing a search keyword is usually integrated in a computing device such as a search engine server on the network side.

[0035] see figure 1 , the push method of the search keyword includes:

[0036] S11. Acquire search keywords related to the user's reading context and scene from at least one data source.

[0037] In this embodiment, there may be multiple data sources for obtaining search keywords. For example, any one of user history logs, Internet webpages, and real-time search logs or a combination thereof may be used as a data source for obtaining the search keywords. The user history log refers to a log file used to record the historical operations of the user using the search engine. Specifically, the user history log records information such as the search word...

no. 2 example

[0055] Based on the above-mentioned embodiments of the present invention, this embodiment further provides a technical solution for the pushing step in the method for pushing search keywords. In this technical solution, pushing the search keywords to the user's mobile terminal according to the order of sorting includes: designing the interface layout of each search keyword according to the screen width of the mobile terminal; The search keywords, the hot search pictures corresponding to the search keywords, and / or the hot search voices corresponding to the search keywords.

[0056] see figure 2 Pushing the search keywords to the user's mobile terminal according to the sorting order includes:

[0057] S21. Design the interface layout of each search keyword according to the screen width of the mobile terminal.

[0058] Since the screen width of the mobile terminal is generally small, when designing the interface layout of the display interface for displaying the search keywor...

no. 3 example

[0066] Based on the above-mentioned embodiments of the present invention, this embodiment further provides a technical solution of a method for pushing search keywords. In this technical solution, obtaining search keywords related to the user's reading context and scene from at least one data source includes: mining user's reading context and scene related keywords from user history logs, Internet web pages and / or real-time search logs search keywords.

[0067] see Figure 5 , the push method of the search keyword includes:

[0068] S51. Mining search keywords related to the user's reading context and scene from user history logs, Internet webpages and / or real-time search logs.

[0069] Mining the search keywords from user history logs can obtain relevant search keywords according to historical data. For example, according to the user history log, after searching the Internet with the search word "next station", the user often uses the search word "city rail" to search the ...

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PUM

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Abstract

Embodiments of the invention disclose a search keyword pushing method and apparatus. The method comprises: obtaining search keywords related with reading context and scene of a user from at least one data source; estimating corresponding click rates of the search keywords and sorting the search keywords according to the estimated click rates; and pushing the search keywords to a mobile terminal of the user according to a sorting order. The search keyword pushing method and apparatus provided by the embodiments of the invention customize different search keywords for different users, thereby realizing personalized search keyword pushing.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of search engines, in particular to a method and device for pushing search keywords. Background technique [0002] With the development of the Internet, more and more users start to use search engines. With the increase in the utilization rate of search engines, search engines have begun to introduce some auxiliary means to improve search efficiency. Among these auxiliary means, automatic recommendation of search keywords is a very important one. The so-called automatic recommendation of search keywords means that when a user clicks on the search box or enters a certain keyword, a series of keywords that may be related to the keyword entered by the user will appear on the search result page. If the user clicks on these relevant keywords, the user can conduct further searches. [0003] The existing method of mining search keywords is a passive method. Specifically, some search en...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535
CPCG06F16/951G06F16/9535
Inventor 陈进生范欣王亮魏春水胡晨李冰结王剑冯立强郁蓓鲁玉兰
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD