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Information push method and device

An information push and information transmission technology, applied in the computer field, can solve the problems of reducing the push accuracy and push efficiency, the test results are not accurate enough, and the comprehensiveness of test users and the timeliness of information push cannot be guaranteed, so as to ensure accuracy and efficiency. The effect of timeliness, improving push accuracy and push efficiency

Active Publication Date: 2016-01-20
BEIJING DO GLOBAL TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] One of the technical problems solved by the present invention is that the existing method cannot guarantee the comprehensiveness of test users and the timeliness of information push, resulting in inaccurate test results, thereby reducing push accuracy and push efficiency

Method used

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  • Information push method and device
  • Information push method and device

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Embodiment Construction

[0024] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowcharts describe operations as sequential processing, many of the operations may be performed in parallel, concurrently, or simultaneously. In addition, the order of operations can be rearranged. The process may be terminated when its operations are complete, but may also have additional steps not included in the figure. The processing may correspond to a method, function, procedure, subroutine, subroutine, or the like.

[0025] The "computer terminal" referred to in this context, also referred to as "computer", refers to an intelligent electronic terminal that can execute predetermined processing procedures such as numerical calculations and / or logical calculations by running predetermined programs or instructions, which may include a processor and The memory is realized by the...

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Abstract

The invention provides an information push method and device. The method comprises the following steps: obtaining log information of a user; when receiving an information push request sent by a push platform, estimating a click rate of each piece of information to be pushed in an information base on the push platform according to the log information; and extracting and sending the information to be pushed in the information base to the push platform according to the estimated click rate. The method can be used for estimating the click rate of the information to be pushed on the push platform according to the log information and extracting and sending the information to be pushed to the push platform according to the estimated click rate, so that the information push accuracy and timeliness of the push platform are guaranteed, and accordingly, the push accuracy and the push efficiency are improved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to an information push method and device. Background technique [0002] At present, whether the pre-push information is pushed on a push platform is determined according to the results of manual testing: first, the pre-push information is randomly pushed to some users of the push platform, and then according to the real response of these users within a period of time The situation determines whether the push information is pushed to the push platform. Since the test is randomly sent to some users, the comprehensiveness of the test users cannot be guaranteed, which leads to inaccurate test results and reduces the accuracy of the push. At the same time, since this method requires a certain amount of testing time, the pushing efficiency is reduced. Contents of the invention [0003] One of the technical problems solved by the present invention is that the existing method cannot gua...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 唐才林蒋能学李臣
Owner BEIJING DO GLOBAL TECH CO LTD