Looking for breakthrough ideas for innovation challenges? Try Patsnap Eureka!

Method, device and equipment for playing advertisements based on inter-audience relevance information

A technology for associating information and related information

Inactive Publication Date: 2016-02-03
BEIJING SAMSUNG TELECOM R&D CENT +1
View PDF8 Cites 38 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Advertisements are pushed only based on the individual information of a single viewer, and the form and content of the advertisement cannot be fully customized, so the effect of the advertisement is limited
[0005] 2) The existing intelligent advertising delivery system only extracts simple information for a single viewer, and fails to dig deep into the viewer's information, such as the duration of view, social class, accent, etc., and product information, such as product content and price , Sales, and the internal correlation between them lead to a low match between the advertisement information selected to be delivered to the viewer and the viewer, thus affecting the effect of advertisement push
At the same time, the existing intelligent advertising delivery system only focuses on pushing advertisements to viewers, but ignores obtaining feedback information from viewers, so that it is impossible to push advertisements in a targeted manner
[0006] 3) The existing intelligent advertising delivery system only simply integrates the viewer and the advertisement information, such as the magic mirror of fitting clothes, etc. The display form of the advertisement has great limitations, and the interest and acceptance of the advertisement by the viewer are low , which further affects the effect of advertising push

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method, device and equipment for playing advertisements based on inter-audience relevance information
  • Method, device and equipment for playing advertisements based on inter-audience relevance information
  • Method, device and equipment for playing advertisements based on inter-audience relevance information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0038] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention.

[0039] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the word "comprising" used in the description of the present invention refers to the presence of said features, integers, steps, operations, elements and / or components, but does not exclude the presence or addition of one or more other features, Integers, steps, operations, elements, components, and / or groups thereof. It will be unders...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

An embodiment of the invention provides a method for playing advertisements on a display based on inter-audience relevance information, comprising: first, collecting data of at least two human bodies present in front of the display, and extracting inter-human body relevance information from the data; second, automatically selecting advertisement information corresponding to the relevance information according the relevance information; third, playing the corresponding advertisement information on the display. Since in the embodiment of the invention the extracted relevance information is common relevance characteristics of at least two human bodies present in front of the display, the selected advertisement information is highly matched with the at least two human bodies, the advertisement information can adapt to multiple people, advertisements are pushed more specifically to the at least two audience based on the relevance information, the purpose of pushing advertisements to multiple people in a targeted manner is achieved and advertisement pushing effect is improved; meanwhile, the view experience of watchers watching the advertisement information is also improved.

Description

technical field [0001] The present invention relates to the field of multimedia technology, in particular, the present invention relates to a method, device and equipment for playing advertisements based on related information among viewers. Background technique [0002] Digital signage (DigitalSignage) is a brand-new media concept, which refers to the release of commercial, financial and entertainment information through terminal display devices with large screens in large shopping malls, supermarkets, restaurants, theaters and other public places where people gather. Multimedia professional audio-visual system. It aims to deliver information to specific groups of people in a specific physical place and a specific time period, so as to achieve advertising effects. In recent years, with the development of new human-computer interaction technology, computer vision and artificial intelligence have begun to play an increasingly important role in information acquisition, collec...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G09F27/00
Inventor 陈岩高艳君邱亚钦严超王强黄英熊君君
Owner BEIJING SAMSUNG TELECOM R&D CENT
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Patsnap Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Patsnap Eureka Blog
Learn More
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic, Popular Technical Reports.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap|About US| Contact US: help@patsnap.com