Method, device and equipment for playing advertisements based on inter-audience relevance information

Abstract

An embodiment of the invention provides a method for playing advertisements on a display based on inter-audience relevance information, comprising: first, collecting data of at least two human bodies present in front of the display, and extracting inter-human body relevance information from the data; second, automatically selecting advertisement information corresponding to the relevance information according the relevance information; third, playing the corresponding advertisement information on the display. Since in the embodiment of the invention the extracted relevance information is common relevance characteristics of at least two human bodies present in front of the display, the selected advertisement information is highly matched with the at least two human bodies, the advertisement information can adapt to multiple people, advertisements are pushed more specifically to the at least two audience based on the relevance information, the purpose of pushing advertisements to multiple people in a targeted manner is achieved and advertisement pushing effect is improved; meanwhile, the view experience of watchers watching the advertisement information is also improved.

Description

technical field [0001] The present invention relates to the field of multimedia technology, in particular, the present invention relates to a method, device and equipment for playing advertisements based on related information among viewers. Background technique [0002] Digital signage (DigitalSignage) is a brand-new media concept, which refers to the release of commercial, financial and entertainment information through terminal display devices with large screens in large shopping malls, supermarkets, restaurants, theaters and other public places where people gather. Multimedia professional audio-visual system. It aims to deliver information to specific groups of people in a specific physical place and a specific time period, so as to achieve advertising effects. In recent years, with the development of new human-computer interaction technology, computer vision and artificial intelligence have begun to play an increasingly important role in information acquisition, collec...

AI Technical Summary

Problems solved by technology

Advertisements are pushed only based on the individual information of a single viewer, and the form and content of the advertisement cannot be fully customized, so the effect of the advertisement is limited

[0005] 2) The existing intelligent advertising delivery system only extracts simple information for a single viewer, and fails to dig deep into the viewer's information, such as the duration of view, social class, accent, etc., and product information, such as product content and price , Sales, and the internal correlation between them lead to a low match between the advertisement information selected to be delivered to the viewer and the viewer, thus affecting the effect of advertisement push

At the same time, the existing intelligent advertising delivery system only focuses on pushing advertisements to viewers, but ignores obtaining feedback information from viewers, so that it is impossible to push advertisements in a targeted manner

[0006] 3) The existing intelligent advertising delivery system only simply integrates the viewer and the advertisement information, such as the magic mirror of fitting clothes, etc. The display form of the advertisement has great limitations, and the interest and acceptance of the advertisement by the viewer are low , which further affects the effect of advertising push

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