The invention relates to the technical field of page loading, and discloses a picture loading method, device, equipment and medium, the method comprises the following steps: intercepting a picture loading request of a
client, determining an application type of the
client according to an access path in the picture loading request, and determining a preset picture agent corresponding to the application type; performing detection
processing on a picture URL address in the picture loading request through a preset picture agent, and judging whether the picture URL address meets a preset modification requirement or not according to a detection
processing result; when the picture URL address meets a preset modification requirement, performing address modification on the picture URL address to obtain a target URL address; and accessing according to the target URL address to obtain a target picture in a target format, and sending the target picture to the
client so as to load the target picture to a display page after the target picture is rendered at the client. By adopting the picture in the target format, the size of the picture is reduced, the bandwidth cost is saved, the
request response speed is increased, and the picture loading efficiency is improved.