Application promotion method and device

A technology for promoting information and users, applied in the field of communication, can solve problems such as difficult for users to actively use applications, difficult to achieve promotion, etc., and achieve the effect of increasing the number of users

Inactive Publication Date: 2016-03-30
DINGTALK HLDG CAYMAN LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In other words, it is difficult to attract users to actively use the application through advertising, and it is difficult to achieve real promotion. Therefore, a novel application promotion method is needed

Method used

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  • Application promotion method and device

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Embodiment Construction

[0046] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0047] In the existing technology, more application developers promote the application through advertisements, but this method focuses on the promotion of the application itself, which is difficult to attract users to actively use the application, and cannot achieve real promotion. This promotion method is costly.

[0048] In view of the above proble...

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Abstract

The invention provides an application promotion method and device. The application promotion method comprises the following steps: determining a first user having promotion permission on an application to be promoted; determining a target information code used by the first user when prompting the application to be promoted, wherein the target information code is used for characterizing promotion rights and interests, and the promotion rights and interests are services and service contents capable of being enjoyed by a promoted second user when using the application to be promoted; and sending promotion information containing the target information code to a client of the first user, for enabling the first user to promote the application to be promoted to the second user through the target information code. The invention provides a new application promotion method for prompting the application and increasing the number of users using the application.

Description

【Technical field】 [0001] The present application relates to the field of communication technologies, and in particular to an application promotion method and device. 【Background technique】 [0002] In order to obtain more users, application developers generally promote the application after developing the application. At present, the most commonly used promotion method is advertising. This method is mainly for the promotion of the application itself. Users can learn about the application, but few users actively use the application because of seeing the advertisement. That is to say, it is difficult to attract users to actively use the application through advertising, and it is difficult to achieve real promotion. Therefore, a novel application promotion method is needed. 【Content of invention】 [0003] Various aspects of the present application provide an application promotion method and device for promoting applications and increasing the number of users using the applic...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0208G06Q30/0214G06Q30/0222G06Q30/0236G06Q30/0253
Inventor 史丽莎陈航吴振昊甘聪沈虹宇汪荣军曾梓轩鲍丰吴忠谦赵益达廖望杨菲王伟吴亚军
Owner DINGTALK HLDG CAYMAN LTD
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