Target user orientation method and device

A target user and user technology, applied in the information field, can solve problems such as inaccurate target user positioning

Active Publication Date: 2016-03-30
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] In view of this, the embodiment of the present invention expects to provide a target user positio

Method used

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  • Target user orientation method and device
  • Target user orientation method and device
  • Target user orientation method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0061] like figure 1 As shown, this embodiment provides a target user orientation method, the method comprising:

[0062] Step S110: Generate a virtual user based on the user characteristics of the seed user;

[0063] Step S120: taking the seed user and the virtual user together as positive sample users;

[0064] Step S130: Determine negative sample users;

[0065] Step S140: Extracting the user characteristics of the positive sample users and the negative sample users respectively;

[0066] Step S150: Based on the targeting parameters, locate a target user who satisfies a predetermined similarity condition with the seed user.

[0067] The target user targeting method described in this embodiment can be used in the application scenarios of target user targeting for advertisements or target user targeting for recommendation of multimedia information such as video and audio.

[0068] The seed user is the user who has performed the target activity, for example, in the field o...

Embodiment 2

[0081] like figure 1 As shown, this embodiment provides a target user orientation method, the method includes: Step S110: Generate a virtual user based on the user characteristics of the seed user; here, the seed user can be the user provided by the advertiser, or it can be based on The user determined by the historical advertising data of the advertisement; step S120: the seed user and the virtual user are jointly regarded as the positive sample user; in this case, the expansion of the positive sample user is realized through the generation of the virtual user; step S130: determine the negative sample user Sample users; for example, users other than seed users can be randomly selected as the negative sample users, or some users can be selected from the negative sample users as the negative sample users; step S140: extract the positive sample users and the negative sample users respectively. User characteristics of sample users; Step S150: Based on the orientation parameters, ...

Embodiment 3

[0088] like figure 1As shown, this embodiment provides a target user orientation method, the method includes: Step S110: Generate a virtual user based on the user characteristics of the seed user; here, the seed user can be the user provided by the advertiser, or it can be based on The user determined by the historical advertising data of the advertisement; step S120: the seed user and the virtual user are jointly regarded as the positive sample user; in this case, the expansion of the positive sample user is realized through the generation of the virtual user; step S130: determine the negative sample user Sample users; for example, users other than seed users can be randomly selected as the negative sample users, or some users can be selected from the negative sample users as the negative sample users; step S140: extract the positive sample users and the negative sample users respectively. User characteristics of sample users; Step S150: Based on the orientation parameters, l...

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Abstract

The embodiment of the invention discloses a target user orientation method and device. The method comprises: generating a virtual user basing on the user characteristic of a seed user; taking the seed user and the virtual user as positive sample users; determining negative sample users; respectively extracting the user characteristics of the positive sample users and the negative sample users; training basing on the user characteristics of the positive sample users and the negative sample users, determining orientation parameters; and orientating the target user satisfying the predetermined similarity condition with the seed user basing on the orientation parameters.

Description

technical field [0001] The present invention relates to the field of information technology, in particular to a target user orientation method and device. Background technique [0002] With the development of information technology, determining the target users of information push in the field of information push to improve the efficiency of information push is a problem that has been devoted to solving in the prior art. The information push includes advertisement push, video, audio and graphic information recommended to users. At this time, in order to reduce users' aversion to information push, improve user satisfaction, and push information transmission and conversion efficiency, it is usually necessary to select users who may be interested in push information, and then there is a positioning target user. The following methods for locating target users are provided in the prior art: [0003] The first method: use the converted users within a period of time as seed users...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0271
Inventor 王莉峰
Owner TENCENT TECH (SHENZHEN) CO LTD
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