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Form acquisition method and device

A form and DOM tree technology, applied in the Internet field, can solve problems such as low recognition rate and unrecognized forms

Active Publication Date: 2019-03-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in the standard design of the page, the form tag is often used to identify the form, but there will be many pages with irregular settings, which do not use the form tag. will not be recognized
Therefore, in the prior art, the recognition rate of the recognition method for effectively converting the form is relatively low

Method used

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  • Form acquisition method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0088] The embodiment of the present invention provides a form acquisition method, please refer to figure 1 , which is a schematic flowchart of a form acquisition method provided by an embodiment of the present invention. As shown in the figure, the method includes the following steps:

[0089] S101. Acquire a DOM tree of a page accessed by a user.

[0090] S102. Determine boundary information of a form included in the page according to the nodes of the DOM tree.

[0091] S103. Using the boundary information, extract form information from the DOM tree as a candidate conversion form.

[0092] S104. Identify whether the candidate conversion form is a valid conversion form.

Embodiment 2

[0094] Based on the form acquisition method provided in the first embodiment above, the embodiment of the present invention specifically describes the method for acquiring the DOM tree of the page accessed by the user in S101. This step S101 may specifically include:

[0095] For example, in the embodiment of the present invention, the method for obtaining the DOM tree of the page accessed by the user may include but not limited to: first, obtain the Uniform Resource Locator (Uniform ResourceLocator, URL) of the page accessed by the user from the user access log. Then, according to the URL of the page accessed by the user, the page corresponding to the URL is accessed to obtain the DOM tree of the page accessed by the user.

[0096] In a specific implementation process, statistical tools may be used in advance to collect statistics on user visits to the website to generate user access logs, which may include all user visit records on the website. Wherein, each access record m...

Embodiment 3

[0100] Based on the form acquisition method provided in the first embodiment above, this embodiment of the present invention specifically describes the method of determining the boundary information of the form contained in the page according to the nodes of the DOM tree in S102. The step S102 may specifically include:

[0101] It can be understood that, currently, in the Hyper Text Mark-up Language (HTML) standard, form tags usually use form tags, and all sub-nodes under the nodes of the form tag in the DOM tree belong to form information. However, there are also many non-standardized pages. The DOM tree of these pages will use the div tag as the label of the form. Therefore, it is difficult to identify the candidate conversion form. This embodiment provides a method for locating the form in the DOM tree. way, which will be described in detail below.

[0102] In the embodiment of the present invention, after obtaining the DOM tree of the page accessed by the user, the bounda...

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Abstract

The embodiment of the invention provides a method and device for obtaining a form. The method includes the steps that a document object model (DOM) tree of a page accessed by a user is obtained; boundary information, contained by the page, of the form is determined according to nodes of the DOM tree; form information is extracted from the DOM tree through the boundary information to serve as a candidate conversion form, and whether the candidate conversion form is an effective conversion form or not is indentified. In this way, by means of the method and device in the technical scheme, the identification rate of the effective conversion form can be increased.

Description

【Technical field】 [0001] The invention relates to the technical field of the Internet, in particular to a form acquisition method and device. 【Background technique】 [0002] At present, users can generate corresponding access records after visiting the website. Through offline analysis of the access records, it can be judged whether the user has visited the conversion page of the website, such as whether the user has visited the registration, reservation, purchase or consultation pages of the website. And it will further analyze whether the user has provided an effective conversion form on these conversion pages, so as to identify whether the user has actually converted into a specified type of user, such as an advertising user, and the effective conversion form can be used to provide information for resource allocation decisions. support. [0003] In the prior art, the method of identifying effective conversion forms is relatively simple, which is to obtain the effective c...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/953
CPCG06F16/951
Inventor 邓鸣捷王晓元马宇峰叶峻
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD