Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting

A technology for live video and advertising, applied in image communication, selective content distribution, electrical components, etc., it can solve the problems of complex inter-streaming advertising operations and poor user experience, and achieve the effect of reducing development costs and simplifying the process.

Inactive Publication Date: 2016-07-20
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] In view of the above defects or improvement needs of the prior art, the present invention provides a method and device for inserting adv

Method used

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  • Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting
  • Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting
  • Advertisement inter-cut method for video live broadcasting and advertisement inter-cut device for video live broadcasting

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Embodiment Construction

[0042] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. In addition, the technical features involved in the various embodiments of the present invention described below can be combined with each other as long as they do not constitute a conflict with each other.

[0043] Such as figure 1 As shown, the embodiment of the present invention provides a method for advertising insertion in live video broadcasting, including:

[0044] S1. During the live video broadcast process, it is judged whether an instruction to insert an advertisement is received;

[0045] Under normal circumstances, the anchor conducts live video broadcasting, such as live video broadcas...

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PUM

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Abstract

The invention belongs to the technical field of network video live broadcasting, and discloses an advertisement inter-cut method for video live broadcasting. The method comprises the steps that whether an advertisement inter-cut instruction is received is judged in the video live broadcasting process; if the advertisement inter-cut instruction is received, a video live broadcasting frame is continuously maintained; and an advertisement requiring inter-cutting is superposed in the video live broadcasting frame, wherein the advertisement requiring inter-cutting is pictures or videos which are manufactured in advance. With application of the advertisement inter-cut method for video live broadcasting, inter-cutting of the manufactured advertisement of the picture or video format can be performed in the video live broadcasting process under the condition of maintaining the original video live broadcasting frame so as to be easy and feasible with no requirement for more operation of an anchor, and the inter-cut advertisement is perfectly fused with the original video live broadcasting frame without influencing the watching experience of users watching live broadcasting; besides, the flow is simple and easy to be combined with the original video live broadcasting process so that development cost can be reduced. The invention also provides a corresponding advertisement inter-cut device for video live broadcasting.

Description

technical field [0001] The invention belongs to the technical field of network video live broadcasting, and more specifically relates to a method and device for inserting advertisements in live video live broadcasting. Background technique [0002] Currently, online video live broadcast technology and market are developing rapidly. Mobile camera live broadcast and mobile desktop live broadcast tools have become popular in the game live broadcast industry. Outdoor sports and video games can be shared in real time with mobile phones, which has always brought about a revolution in the game industry. . What followed was a large amount of advertising investment and some special needs. Due to the limitations of the mobile phone, it needs to be carried and shot all the time, which will cause some problems, such as: how to display and place advertisements, it is impossible to keep the mobile phone on the screen all the time. Live broadcast with advertisements; the anchor does not w...

Claims

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Application Information

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IPC IPC(8): H04N21/234H04N21/2668H04N21/431H04N21/472H04N21/81
CPCH04N21/23424H04N21/2668H04N21/4316H04N21/472H04N21/812
Inventor 王明
Owner WUHAN DOUYU NETWORK TECH CO LTD
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