Big data acquisition and processing system and method based on viewing amount of advertisements on display screen

A processing method and processing system technology, which is applied in the field of advertising data collection and processing, can solve problems such as display screen advertisement viewing data collection, achieve the effects of reducing the amount of data transmission and processing difficulty, reducing the amount of possession, and improving analysis efficiency

Inactive Publication Date: 2016-08-24
KUNMING UNIV OF SCI & TECH
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Problems solved by technology

[0006] The present invention provides a large data collection and processing system and method based on display screen a...

Method used

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  • Big data acquisition and processing system and method based on viewing amount of advertisements on display screen
  • Big data acquisition and processing system and method based on viewing amount of advertisements on display screen

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Embodiment 1

[0035] Embodiment 1: as Figure 1-2 As shown, a large data collection and processing system and method based on display advertising viewing volume, the specific steps of the method are:

[0036] Step1. Import the advertisement file; import the advertisement multimedia file to be played into the system server, and send it remotely to the corresponding display screen that needs to play the advertisement by the system server. section to set;

[0037] Step2, image acquisition and storage; obtain the image information in front of the advertising display screen in real time through the image acquisition module, and store the image information in the image storage module;

[0038] Step3, image data preprocessing; through face detection, extract the face image from the image collected in the memory, and perform light compensation, grayscale transformation, histogram equalization, normalization, geometric Correction, filtering and sharpening processing to generate image data informat...

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Abstract

The invention relates to a big data acquisition and processing system and method based on the viewing amount of advertisements on a display screen, and belongs to the technical field of advertisement data acquisition and processing. The invention includes the steps of advertisement file import; image acquisition and storage; image data pre-processing; pre-processed data remote transmission and storage; data extraction and classification; and data statistics and analysis. The invention acquires image data automatically in real time with high acquisition efficiency and information confidentiality, obtains the real-time viewing amount of target advertisements through data classification, statistics and analysis, predicts the viewing amount of advertisements at fixed locations and time through long-term data accumulation, and assists advertisers in putting forward a reasonable advertising program.

Description

technical field [0001] The invention relates to a large data collection and processing system and method based on display advertisement viewing volume, and belongs to the technical field of advertisement data collection and processing. Background technique [0002] At present, with the rapid development of Internet technology and big data applications, technical (quantitative) marketing and programmatic advertising have gradually become an important part of modern marketing models. From the initial precision marketing, to the later RTB (real-time bidding), DSP (demand-side platform), to the current hyped private DSP, mobile DSP, commercial wifi, etc., various new tools, new models, and new concepts emerge in endlessly . For advertisers, no matter how popular the concept is, the first thing they should pay attention to is still the advertising effect. [0003] However, the measurement system of traditional marketing and advertising effects is failing. This failure is based ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 龙华胡耀文杜庆治邵玉斌张琳
Owner KUNMING UNIV OF SCI & TECH
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