Information pushing method and device
A technology for pushing information and classifying information, applied in the computer field, can solve the problems of loss of application developers, fraudulently obtain promotion fees, etc., and achieve the effect of effective status monitoring.
Active Publication Date: 2016-11-09
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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In addition, application developers can also entrust various third-party cooperation channels for application promotion in the form of paid promotion. Users can download applications through the download channels provided by third-party cooperation channels. However, when promoting applications through third-party cooperation channels Sometimes, the third-party cooperation channel may adopt improper means (for example, use the amount of users to pretend to be the real download user, thereby defrauding the promotion fee), which will cause losses to the application developer. Therefore, it is necessary to monitor the download channel provided by the third-party cooperation channel status, so as to timely judge whether the third-party cooperation channel has adopted improper means
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[0031] The present application will be further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are only used to explain the related invention, but not to limit the invention. In addition, it should be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.
[0032] It should be noted that the embodiments in the present application and the features of the embodiments may be combined with each other in the case of no conflict. The present application will be described in detail below with reference to the accompanying drawings and in conjunction with the embodiments.
[0033] figure 1 An exemplary system architecture 100 to which embodiments of the information pushing method or information pushing apparatus of the present application may be applied is shown.
[0034] like figure 1 As shown, the system...
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The invention discloses an information pushing method and device. In one specific embodiment, the method comprises the steps of conducting statistic analysis on online information and consumer using information of a target application downloaded from a predetermined website, and obtaining first clarification information based on a statistic analysis result; obtaining second classification information and third classification information based on a pretrained first consumer classification model and second consumer classification model as well as the online information and consumer using information of the target application loaded from the predetermined download channel; determining cheating consumers in consumers downloading the target application through the predetermined download channel according to the first clarification information, the second classification information and the third classification information; generating and pushing state information of the predetermined download channel based on the proportion of the cheating consumers in the consumers downloading the target application through the predetermined download channel and the downloading amount of the predetermined download channel within a predetermined time period. By the adoption of the method and device, the state of the downloading channel is effectively monitored.
Description
technical field [0001] The present application relates to the field of computer technology, in particular to the field of Internet technology, and in particular to a method and apparatus for pushing information. Background technique [0002] With the rapid development of communication technology, a large number of applications emerge in a short period of time. In order to make more users download and use the applications developed by them, the developers of these applications will promote the applications developed by them on predetermined websites (eg official websites). In addition, application developers can also entrust various third-party cooperation channels for application promotion in the form of paid promotion. Users can download applications through the download channels provided by third-party cooperation channels. However, in the case of application promotion through third-party cooperation channels When the content of the third-party cooperation channel is unjus...
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Login to View More IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/958G06Q30/0248G06Q30/0269
Inventor 陶天一田甜
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD