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Information pushing method and apparatus

A technology of information push and multimedia information, applied in the field of data processing, can solve the problem of no difference

Active Publication Date: 2016-11-16
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides an information push method and device to at least solve the technical problem that there is no difference in the information pushed to different users

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  • Information pushing method and apparatus
  • Information pushing method and apparatus

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Embodiment Construction

[0017] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0018] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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Abstract

The invention discloses an information pushing method and apparatus. The method comprises the steps of receiving a pushing confirmation instruction sent by a first client in a process that the first client receives multimedia information provided by a second client, wherein the first client is logined by a first account; obtaining a pushing task set by utilizing a keyword of the multimedia information in response to the pushing confirmation instruction; retrieving a target task from the pushing task set according to a behavior characteristic of the first account; and pushing the retrieved target task to the first client. According to the method and the apparatus, the technical problem of no difference among information pushed to different users is solved.

Description

technical field [0001] The present invention relates to the field of data processing, in particular to an information push method and device. Background technique [0002] At present, there are many application functions on the information interaction platform (such as Tencent Classroom), which can use the information promotion system (such as coupons in course promotion, gold coins, etc.) to push multimedia learning information to users. The learning information pushed can be For users to read or download; use information bases (such as question banks) to provide users with a large amount of task information, and prompt users to perform the pushed tasks. However, on the existing information interaction platform, the information pushed to different users or the tasks to be performed are the same, the adaptability of the same tasks or information to different users is not good, and the accuracy of the pushed tasks or information Low. [0003] For the above-mentioned problem...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/951
Inventor 黄当武衡阵
Owner TENCENT TECH (SHENZHEN) CO LTD
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