Advertisement index construction method and apparatus and advertisement retrieval method and system

A construction method and advertising technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve problems such as long traversal and analysis time, slow display of advertising content data, long retrieval time, etc.

Inactive Publication Date: 2017-02-15
BEIJING QIHOO TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this kind of advertising index, for each search request online, after it finds the search term in the search request, it will traverse and analyze all the advertising content data under the search term. Due to the amount of advertising content data in each advertising ac

Method used

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  • Advertisement index construction method and apparatus and advertisement retrieval method and system
  • Advertisement index construction method and apparatus and advertisement retrieval method and system
  • Advertisement index construction method and apparatus and advertisement retrieval method and system

Examples

Experimental program
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Effect test

Embodiment 1

[0096] refer to figure 1 , which shows a schematic flowchart of a method for constructing an advertisement index in an embodiment of the present invention, which may specifically include:

[0097] Step 110, obtaining the ad group object of each ad source object; the ad group object includes at least one advertisement content data; the ad group object corresponds to at least one search term;

[0098] In the embodiment of the present invention, the merchant can set up multiple advertisement groups in each advertisement account registered on the advertisement platform, and then can upload one or more advertisement content data in each advertisement group, and the merchant can target each advertisement group Purchase one or more bid words to retrieve the advertisement content in this advertisement group.

[0099] Certainly, the above advertisement source objects correspond to each advertisement account. The adgroup object above corresponds to an ad group. The bidding words men...

Embodiment 2

[0153] refer to figure 2 , which shows a schematic flowchart of a method for constructing an advertisement index in an embodiment of the present invention, which may specifically include:

[0154] Step 210, obtaining the ad group object of each ad source object; the ad group object includes at least one advertisement content data; the ad group object corresponds to at least one search term;

[0155] Step 220, according to the access behavior data of each advertisement content data recorded in the advertisement group object, obtain the access behavior data of each advertisement group object;

[0156] In the embodiment of the present invention, the access behavior data of each advertisement content data, such as the number of impressions and the number of clicks, is recorded in each advertisement group object.

[0157] In the embodiment of the present invention, the access behavior data of the corresponding ad group object can be calculated according to the access behavior dat...

Embodiment 3

[0177] refer to image 3 , which shows a schematic flowchart of an advertisement retrieval method according to an embodiment of the present invention, which may specifically include:

[0178]Step 310, receiving a search request for advertisement content; the search request includes search words;

[0179] In this embodiment of the present invention, the client may initiate the retrieval request. For example, the user accesses the advertising platform in the client, then enters a search term in the search box, and after clicking OK, a search request with the search term can be sent. When a user visits a certain page in the client, the embodiment of the present invention can acquire the keywords of the page content of the page as search terms, and then initiate a search request to the advertising platform.

[0180] Certainly, the one that initiates the retrieval request may also be another terminal or server, which is not limited in the present invention.

[0181] Certainly, t...

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Abstract

The invention discloses an advertisement index construction method and apparatus, an advertisement retrieval method and system, and relates to the technical field of advertisement indexing. The advertisement index construction method comprises steps of: acquiring the advertisement group object of each advertisement source object, wherein the advertisement group object includes at least one piece of advertisement content data and corresponds to at least one retrieval word; for each retrieval word, generating a first-level advertisement index for the advertisement group object according to a relation between the retrieval words and the advertisement group objects; based on the advertisement group object, selecting N pieces of advertisement content data each piece of the advertisement content data of the advertisement group object to generate a second-level advertisement index for the advertisement group object. The advertisement index construction method and apparatus achieve the effect of reducing the length of an index list under each retrieval word so as to reduce the traversal time, improve retrieval efficiency, and improve the display speed of the advertisement content data for the subsequent retrieval requests.

Description

technical field [0001] The present invention relates to the technical field of advertisement index, in particular to an advertisement index construction method and device, and an advertisement retrieval method and system. Background technique [0002] For the advertising platform, each advertising provider will register an advertising account on the advertising platform, and then the merchant can log in to the advertising platform in its client, upload the edited advertising content data to the advertising platform, and Select one or more search terms for each advertisement content data. Then the advertising platform will build an advertising index for the advertising content data of these advertising accounts. [0003] In the prior art, the advertisement index simply arranges each advertisement content data in the index list of the search term for each search word, and its advertisement index structure is as follows: Figure 1A As shown, in the advertisement index, search ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 王佳宾孙鹏
Owner BEIJING QIHOO TECH CO LTD
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