Interactive video advertisement placing method and system

Abstract

The invention provides an interactive video advertisement placing method and system. The method comprises the steps of obtaining and caching a current video image; identifying a background and a shape in the cached video image; separating the background, searching advertisement according to the shape of the background and returning a search result; and replacing the current background and transmitting the video image to a live broadcast platform for distribution. According to the method and the device, an anchor, the background and the advertisement are linked; the advertisement is searched according to the shape of the background; the precise delivery of the advertisement is greatly improved; the interaction between the advertisement and the anchor is enhanced; a preprocessing process is increased before the advertisement is placed; the preprocessed advertisement and the image frame match well and are integrated well; and the visual and sense experience of a user are improved.

Description

technical field [0001] The invention relates to the technical field of video processing, in particular to a method and system for inserting interactive video advertisements. Background technique [0002] With the development of technologies such as computers and the Internet, the application of video content is also becoming more and more extensive, and various video applications emerge in endlessly. Faced with the huge video application market, the way of advertising investment when video content is played has also emerged as the times require. In the current advertising delivery method when video content is played, the advertising content is usually played between video segments, such as the advertising time of TV programs, between different episodes of TV series, and two consecutive segments during online video on demand. Between the video content, and the advertisement content played is usually a certain advertisement content set in advance, such as the latest new adver...

AI Technical Summary

Problems solved by technology

In the current advertising delivery method when video content is played, the advertising content is usually played between video segments, such as the advertising time of TV programs, between different episodes of TV series, and two consecutive segments during online video on demand. Between the video content, and the advertisement content played is usually a certain advertisement content set in advance, such as the latest new advertisement, or an advertisement determined based on other selection criteria, and whether the advertisement content is consistent with the played video Don’t care about the continuity or relevance of the content; and the lack of interaction between the advertisement and the anchor, and the inability to display appropriate advertisements according to the actual scene, resulting in low click-through rates or ineffective effects

[0003] In addition, in the prior art, the specific area in the video image frame is generally directly replaced by the advertising object. Since factors such as the background shape, brightness, color, and texture are not considered, the shape, brightness, color, and texture of the surface of the replaced advertising object etc. are often inconsistent with the area before the replacement, so the replaced advertising object cannot be well integrated into the video image frame, and is not coordinated with the surrounding area in the video image frame, which affects the user experience effect

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