News push method and device
A news and news-type technology, applied in the field of Internet applications, can solve the problems of users' aesthetic fatigue and the inability to tap users' interest horizons, etc., and achieve the effect of effective push and broaden horizons
Active Publication Date: 2021-02-23
BEIJING QIHOO TECH CO LTD +1
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Problems solved by technology
[0004] However, an important problem faced by the above-mentioned personalized news push schemes is convergence, that is, when users obtain news information, these schemes will continuously push the types of news that users like, so that the types of news that users read each time are fixed. Several types, unable to tap more interests of users, broaden users' horizons, and even cause users to experience aesthetic fatigue
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[0081] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0082] In order to solve the above technical problems, an embodiment of the present invention provides a news push method, which can be applied to terminal devices such as personal computers, mobile phones, and smart watches. figure 1 A flow chart of a news push method according to an embodiment of the present invention is shown. see figure 1 , the method may at least include step S102 to step S108.
[0083] In step S102, at leas...
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The invention provides a news pushing method and device. The method comprises the following steps of: obtaining at least one attribute characteristic of each user, and utilizing at least one attribute characteristic of each user to calculate a similarity value of the attributes of other users and a target user in each user; according to the similarity value of the attributes of other users and the target user, determining a similar user of which the similarity value achieves an appointed threshold value; obtaining first news contents to which the similar user pays attention, and second news content to which the target user pays attention; and comparing the first news contents with the second news contents to obtain differentiated news contents to which the similar user and the target user pay attention, and pushing the differentiated news contents to the target user. By use of the embodiment of the invention, the differentiated news contents are pushed to the target user, so that the news contents read by the target user are not limited to the own favorite news type of the target user, more interests of the target user can be mined, and the horizons of the target user can be widened.
Description
technical field [0001] The invention relates to the technical field of Internet applications, in particular to a news push method and device. Background technique [0002] With the development of technology, the acquisition of information has become more and more convenient, especially the popularity of mobile devices (such as mobile phones, tablet computers, smart watches, etc.), and users can obtain information through these mobile devices anytime and anywhere. [0003] News is the most extensive channel for users to obtain information in their daily contact with information. Users face a large amount of news information every day. Users can read news through mobile device clients or browsers in fragmented time. In this context, there are currently many personalized news push solutions proposed, which can push the types of news that users are interested in according to user preferences, historical browsing records, etc., and provide users with personalized news push servic...
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IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 刘庆
Owner BEIJING QIHOO TECH CO LTD