Product information pushing method and product information pushing device

Abstract

The invention provides a product information pushing method and a product information pushing device. The product information pushing method comprises the steps of acquiring a plurality of users on a product platform, and acquiring a respective attribute characteristic of each user; calculating an attribute characteristic similarity between two random users, and establishing a similar user set of each target user; for each target user, acquiring information of a first product which is followed and / or purchased by the target user, and information of a second product which is followed and / or purchased by the user in the similar user set of the target user; comparing the information of the first product with the information of the second product, obtaining information of differentiated products which are followed and / or purchased by the target user and the users in the similar user set of the target user, and pushing the information of the differentiated product to the target user. The product information pushing method and the product information pushing device have advantages of realizing a fact that the product information received by the target user is not restrained to historical followed or purchased products of the target user, finding more interests of the target user and widening visual field of the target user.

Description

technical field [0001] The invention relates to the field of Internet application technology, in particular to a method and device for pushing product information. Background technique [0002] With the development of Internet application technology, product platforms (such as product websites, etc.) often need to push various product information to users, for example, e-commerce websites push products that users may be interested in to users on web pages. Through this push method, the path for the user to find the desired product can be shortened and the user experience can be improved. [0003] At present, when the product platform pushes products, based on the user's historical operation data for certain products, such as the user's product purchase history data, etc., the product purchased by the user or the product information with a strong correlation with the product purchased by the user push to the user. [0004] However, the current push solution will continuousl...

AI Technical Summary

Problems solved by technology

[0004] However, the current push solution will continuously push the products that the user has paid attention to or purchased in the past, so that the product information received by the user is fixed each time, which cannot tap more interests of the user, broaden the user's horizon, and even make the user Aesthetic fatigue

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