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A method and system for preventing advertisement cheating

A technology of advertising and advertising identification, applied in the field of Internet advertising, can solve the problems of increasing the number of advertisements displayed on the material server and damaging the interests of advertisers, and achieve the effects of reducing the damage of interests, accurate calculation, and increasing the settlement amount

Inactive Publication Date: 2019-08-06
北京联动优创文化传媒有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] When the inventor applied the prior technology, he found that the prior technology can obtain income from the advertiser and increase the settlement amount by falsifying the number of advertisement impressions for the advertising service provider. This method does not have the effect of advertising, but it will increase The number of impressions of advertisements on the material server will ultimately damage the interests of advertisers

Method used

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  • A method and system for preventing advertisement cheating
  • A method and system for preventing advertisement cheating
  • A method and system for preventing advertisement cheating

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0060] refer to figure 1 , which shows a flow chart of the steps of an embodiment of a method for preventing advertising fraud according to an embodiment of the present invention, which may specifically include the following steps:

[0061] Step 100, after receiving the first request from the client to access the advertisement page, the advertisement server obtains calculation factors for the first request, and generates a first session identifier according to the above calculation factors; the calculation factors include: first The timestamp of the request, the ad ID in the ad server, and the private key in the ad server.

[0062] After the user clicks the operation of obtaining the advertisement page in a certain browser of the client, the client will send the first request to access the advertisement page to the advertisement server, and after receiving the first request from the client to access the advertisement page, the advertisement server will Generate a first sessio...

Embodiment 2

[0092] refer to figure 2 , which shows a flow chart of steps of a method embodiment of using a session identifier to check the legitimacy to prevent advertisement cheating according to an embodiment of the present invention, which may specifically include the following steps:

[0093] Step 200, after receiving the first request from the client to access the advertisement page, the advertisement server obtains calculation factors for the first request, and calls the lib file according to the above calculation factors to generate a first session identifier.

[0094] The algorithm for generating the first session identifier is compiled into a lib file for the ad server to call; the lib file is a library file for other programs to call, but the lib file cannot be opened directly, and the ad server cannot obtain the specific algorithm details of the lib file.

[0095] Preferably, the specific algorithm for generating the first session identifier includes:

[0096] concatenating t...

Embodiment 3

[0125] refer to image 3 , which shows a structural block diagram of a system embodiment for preventing advertising fraud according to an embodiment of the present invention, which may specifically include the following modules:

[0126] The first session identification generation module 300 is used for the advertisement server to obtain each calculation factor for the first request after receiving the first request from the client to access the advertisement page, and generate the first session identification according to the above calculation factors; Each calculation factor includes: the timestamp of the first request, the advertisement identifier in the advertisement server, and the private key in the advertisement server.

[0127] The first request returning module 310 is used for the advertisement server to return the corresponding creative link address to the client according to the first request; the creative link address includes the timestamp, the advertisement ident...

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Abstract

The present invention provides a method and system for preventing advertisement cheating and belongs to the Internet advertisement technical field. The method includes the following steps that: a first session identifier is generated through calculation based on each calculation factor in a first request which is sent by a client to access an advertisement page and is received by an advertisement server; an advertisement material link address is returned to the client according to the first request; the client sends an advertisement material request to a material server according to the advertisement material link address, wherein the advertisement material request carries the first session identifier; the first session identifier is verified in the material server; and if the first session identifier is verified as a valid session identifier, a corresponding advertisement material is returned according to the advertisement material request, and the number of the times of the display of an advertisement is recorded for once. With the method and system adopted, a condition that the times of the display of advertisements on a material server is faked through a manner that an advertising service provider directly inputs advertisement material link addresses in a browser can be avoided, and the times of the display of the advertisements on the material server can be accurately calculated, and damage to the interests of advertisers can be decreased.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to a method and system for preventing advertisement cheating. Background technique [0002] With the development of the Internet and the wide application of computers, the advertising market is also expanding rapidly. Advertisers who pay for advertising can pay advertising service providers to place their own advertisements through web pages, search engines, browsers or other online media to promote their products. [0003] The settlement between the advertising service provider and the advertiser is generally based on the number of advertisement impressions. For example, the advertising service provider directly enters the link address of the creative material in the browser to display the advertisement directly. This behavior is artificial and does not serve the purpose of advertising. , but will increase the number of impressions for the ad on the asset server. ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0248
Inventor 郑文军激扬刘书良何忠行俞学城熊辉
Owner 北京联动优创文化传媒有限公司