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Method and device for matching keywords and creative content

A keyword and creative technology, applied in the computer field, can solve the problem of low matching degree between keywords and creative content, and achieve the effect of high matching degree

Active Publication Date: 2017-03-29
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The above matching methods are too simple, resulting in a low degree of matching between the keywords in the matching results and the creative content

Method used

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  • Method and device for matching keywords and creative content
  • Method and device for matching keywords and creative content
  • Method and device for matching keywords and creative content

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Embodiment Construction

[0022] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0023] Such as figure 1 As shown, an embodiment of the present invention provides a method for matching keywords and creative content, including:

[0024] Step 110, judging whether each word included in the keyword appears in the preset creative content.

[0025] In this embodiment, there is no limitation on the manner of extracting words from keywords, for example, it may be implemented based on existing word segmentation technol...

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Abstract

The invention provides a method and device for matching keywords and creative content. The method comprises the following steps: judging whether each word contained in the keywords appears in the preset creative content; extracting a feature of each word in the creative content when each word appears in the creative content; judging whether the feature of each word in the creative content is matched with the preset feature; and matching the keywords with the creative content when the feature of each word in the creative content is matched with the preset feature. According to the technical scheme provided by the invention, the feature of each word of the keywords in the creative content is further computed besides analyzing whether the word in the keywords appears in the creative content; the analysis and judgment can be performed based on the feature so as to obtain higher matching degree of the creative content and the keywords in a matching result.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a method and device for matching keywords and creative content. Background technique [0002] In the field of search promotion, multiple keywords and multiple creative contents can be added to each promotion unit. The corresponding relationship between keywords and creative content is: when the promotion results are displayed, the same keyword can match multiple creative content, and the same creative content can also be used by multiple keywords. When the user searches to trigger the promotion result, the keyword Each piece of matching creative content has a chance to be displayed. Among them, the keyword is "laundry liquid", and the creative content can be "a certain laundry liquid does not hurt hands", "a certain laundry liquid is effective" and so on. Therefore, identifying the creative content matched by keywords has become an important topic. [0003] Currently...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06F17/27
CPCG06F16/9535G06F40/279
Inventor 王绪
Owner BEIJING GRIDSUM TECH CO LTD
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