Visitor screening method and device

A screening method and visitor technology, applied in the field of data processing, which can solve problems such as traffic cheating and damage to the interests of advertisers

Inactive Publication Date: 2017-05-03
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present application provides a visitor screening method and device to at least solve the technical problem of damage to the interests of advertisers due to traffic cheating

Method used

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  • Visitor screening method and device
  • Visitor screening method and device

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Embodiment Construction

[0021] In order to enable those skilled in the art to better understand the solution of the present application, the technical solution in the embodiment of the application will be clearly and completely described below in conjunction with the accompanying drawings in the embodiment of the application. Obviously, the described embodiment is only It is an embodiment of a part of the application, but not all of the embodiments. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0022] It should be noted that the terms "first" and "second" in the description and claims of the present application and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such...

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Abstract

The invention discloses a visitor screening method and device. The method comprises the steps of: extracting visitor data of visitors visiting an advertisement from monitoring data of the advertisement, wherein the visitors and the visitor data are plural, and each visitor data comprises a visitor identifier and time information about visiting the advertisement; judging whether a preset number of first visitor data exists within a first preset time period, wherein the first visitor data is the one having continuous time information among the plural visitor data; if the preset number of first visitor data is judged to exist within the first preset time period, judging whether the first visitor data has the same visitor identifier; and if the first visitor data is judged to have the same visitor identifier, determining that the visitors identified by the visitor identifier in the first visitor data are the screened first target visitors. The method and the device solve the technical problem that the benefit of an advertiser is damaged by traffic cheating.

Description

technical field [0001] The present application relates to the field of data processing, in particular, to a visitor screening method and device. Background technique [0002] Internet advertising is a high-tech advertising operation method that places advertisements on the Internet through a network platform, uses advertisement banners, text links, and multimedia methods on the website to publish or release advertisements on the Internet, and transmits them to Internet users through the Internet. Compared with traditional advertising in the four major media (newspapers, magazines, television, radio) and outdoor advertising, Internet advertising has unique advantages and is an important part of implementing modern marketing media strategies. [0003] For advertisements placed by advertisers on Internet advertising platforms, Internet user access is an important indicator for evaluating the effectiveness of an advertisement, such as advertisement exposure, clicks, visitor visi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0248
Inventor 安桂雪唐珺
Owner BEIJING GRIDSUM TECH CO LTD
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