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Detection method and device of promotion information

A technology of promotion information and detection method, which is applied in the field of detection of promotion information, can solve problems such as inability to capture news content, inability to accurately filter advertisement information or spam promotion information, and achieve effective and accurate filtering and improve efficiency

Active Publication Date: 2017-06-30
北京时间有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, because the news content of the self-media platform is often mixed with advertising information or spam promotion information, when using the existing technology to capture news content, it is impossible to accurately filter the advertisement information or spam promotion information, making it impossible to capture pure news content

Method used

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  • Detection method and device of promotion information
  • Detection method and device of promotion information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0018] figure 1 A method for detecting promotional information provided by the present invention is shown, and the method includes:

[0019] Step S110: Obtain a preset sample set, and extract information units included in each sample in the sample set.

[0020] In order to facilitate the computer to identify the sample news content, it is first necessary to segment the preset sample news content containing advertising information or spam promotion information according to certain rules, and extract the information units contained in each sample. Wherein, the preset sample set refers to certain representative self-media news content that contains advertising information or spam promotion information, and the sample set is generally selected and set by those skilled in the art based on experience. The above-mentioned information unit is the basic unit of the sample news content, and its form can generally be a characteristic phrase generated after the sample news content is div...

Embodiment 2

[0031] figure 2 A method for detecting promotional information provided by the present invention is shown, and the method includes:

[0032] Step S210: Obtain a preset sample set, and extract information units included in each sample in the sample set.

[0033] In order to facilitate the computer to identify the sample news content, it is first necessary to segment the preset sample news content containing advertising information or spam promotion information according to certain rules, and extract the information units contained in each sample. Because the same piece of news is repeated many times, performing deduplication processing before obtaining the preset sample set can effectively reduce the amount of calculation for obtaining the sample set and improve the acquisition efficiency. Therefore, the steps for obtaining the preset sample set are specific It includes performing deduplication processing on a plurality of candidate samples, and obtaining a sample set accordi...

Embodiment 3

[0058] image 3 A device for detecting promotion information provided by the present invention is shown, and the device includes: an information unit extraction module 310 , a candidate unit determination module 320 , a promotion unit determination module 330 and a detection module 340 .

[0059] The information unit extraction module 310 is configured to acquire a preset sample set, and extract information units included in each sample in the sample set.

[0060] In order to make it easier for the detection device to identify the sample news content, the information unit extraction module 310 first needs to segment the preset sample news content containing advertisement information or spam promotion information according to certain rules, and extract the information contained in each sample. information unit. Wherein, the preset sample set refers to certain representative self-media news content that contains advertising information or spam promotion information, and the sam...

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Abstract

The invention discloses a detection method and device of promotion information and relates to the technical field of text filtering processing. The method comprises the following steps: obtaining a pre-set sample set and extracting an information unit of each sample in the sample set; counting the occurrence number of each information unit in the sample set, and determining the information unit with the occurrence number which is more than a pre-set first threshold value as a candidate feature unit; in view of each candidate feature unit, counting a distribution condition of the candidate feature unit in each document position; determining whether the candidate feature unit is a promotion feature unit or not according to a statistical result; detecting the promotion information in a detection document according to the determined promotion feature unit. Visibly, the detection method and device of the promotion information can be used for effectively and accurately filtering advertisement information or garbage promotion information, so that a machine grasping method can also extract pure news content and the efficiency of compiling news of owned media platforms is extremely improved.

Description

technical field [0001] The invention relates to the technical field of text filtering and processing, in particular to a method and device for detecting promotional information. Background technique [0002] With the development of Internet technology, the age of self-media has arrived. Different from traditional news media, the news on self-media platforms has better timeliness and wide range of sources, and the openness of self-media platforms allows each platform user to become both a news reader and a news producer. authors and publishers. As far as the current situation is concerned, more and more breaking news are released in a timely manner through We-media platforms such as WeChat and Weibo, and people are becoming more and more accustomed to obtaining news content of their interest from We-media platforms. At the same time, through mutual forwarding among users, the news on self-media platforms has also been effectively disseminated. [0003] However, in the proc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/335G06F16/9535
Inventor 张德斌
Owner 北京时间有限公司
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