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Method and device for displaying release information

A technology for releasing information and requesting information, which is applied in the field of computer information, and can solve problems such as poor accuracy and weak localized advertising capabilities, and achieve the effects of reducing advertising costs, enhancing advertising capabilities, and meeting information release requirements

Active Publication Date: 2017-07-14
BEIJING QIHOO TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this method of advertising delivery is not accurate and the ability to deliver localized ads is weak

Method used

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  • Method and device for displaying release information
  • Method and device for displaying release information
  • Method and device for displaying release information

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0043] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0044] figure 1 A flow chart of a method for displaying published information provided by Embodiment 1 of the present invention is shown. Such as figure 1 As shown, the method includes:

[0045] Step 101, obtaining a locally scanned Wi-Fi list.

[0046] When the Wi-Fi is turned on, the terminal device can scan and collect the surrounding Wi-Fi information, and obtain the Wi-Fi list after the terminal device locally scans the sur...

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PUM

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Abstract

The invention discloses a method and device for displaying release information. The method comprises the following steps of: receiving a MAC address list issued by a server and configured according to a release requirement; and matching one or more MAC addresses in a MAC address list corresponding to a Wi-Fi list scanned in a current state with one or more MAC addresses in the MAC address list issued by the server; if at least one MAC address matches, sending a release information request message carrying the at least one MAC address to the server in order that the server queries the release information corresponding to at least one MAC address; receiving the release information fed by the server; and displaying the release information in a preset page according to a page presentation logic. The method and device can release information for a user accurately in real time according to the position of the user, and can reduce the number of reporting times to the server for the user and reduce traffic for the user and power loss by locally matching the MAC address list corresponding to the Wi-Fi list in the current state with the MAC address list issued by the server.

Description

technical field [0001] The present invention relates to the field of computer information technology, in particular to a method and device for displaying published information. Background technique [0002] Compared with traditional advertising methods, the Internet advertising model has become one of the most popular advertising methods due to its low cost and large coverage. [0003] At present, in the Internet advertising delivery mode, the analysis of basic user information, such as age, gender, occupation and other information, is often used to deliver advertisements to users. However, this advertising delivery method has poor accuracy and weak localized advertising delivery capabilities. The user's consumption behavior is mostly related to the scene where the user is located, especially the geographical location of the user. For example, when a user is located in Bainaohui, placing preferential information on a certain type of computer to their mobile terminal will g...

Claims

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Application Information

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IPC IPC(8): G06Q30/02H04L29/08H04L29/12
CPCG06Q30/0261G06Q30/0277H04L2101/622H04L67/52H04L67/535
Inventor 杜保江孟齐源李红义周楠王强
Owner BEIJING QIHOO TECH CO LTD