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User tag determination and information pushing method and device

A technology for user tags and determination methods, applied in data processing applications, special data processing applications, instruments, etc., can solve the problem of low efficiency of user tag mining, and achieve the effect of improving mining efficiency, improving efficiency and rapid mining.

Active Publication Date: 2017-08-04
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0008] In view of this, the embodiment of the present application provides a user tag determination and information push method and device, which are used to solve the problem of relatively low user tag mining efficiency in the prior art

Method used

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  • User tag determination and information pushing method and device
  • User tag determination and information pushing method and device
  • User tag determination and information pushing method and device

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Embodiment Construction

[0034] In order to achieve the purpose of this application, the embodiment of this application provides a method and device for determining user tags and information push, which collects user behavior data by configuring the tag rules and tag feature library of user tags to be mined, and uses the user behavior data to The configured tag rules and tag feature library are tested to determine whether the configured tag rules and tag feature library meet the conditions of user tags, so as to realize the rapid mining of user tags and effectively improve the efficiency of tag mining; at the same time, it can also be based on user tags and goals The matching relationship of objects can configure more accurate user tags for different users, lay the foundation for subsequent business promotion, and improve the efficiency of responding to business needs.

[0035] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of ...

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Abstract

The invention discloses a user tag determination and information pushing method and device. The method includes the steps that by configuring a label rule and a label feature library of to-be-mined user labels, user behavior data is collected, the configured label rule and the label feature library are tested by means of the user behavior data so as to determine whether the configured label rule and the label feature library meet conditions of the user labels or not, quick mining of the user labels is achieved, and the mining efficiency of the labels is effectively improved. Meanwhile, the precise user labels can be configured for different users according to the matching relationship between the user labels and a target object, a foundation is laid for subsequent business popularization, and the efficiency of responding to business requirements is improved.

Description

technical field [0001] The present application relates to the technical field of Internet information processing, and in particular to a method and device for determining user tags and pushing information. Background technique [0002] With the development of science and technology and Internet technology, e-commerce platforms have emerged. The so-called e-commerce platform can refer to an electronic platform built on the Internet that can provide network services for different users. The emergence of this e-commerce platform has brought great convenience to the production and life of users. [0003] In order to ensure that the e-commerce platform can provide users with accurate network services, a user label mining technology is proposed. The so-called user label refers to a description that can reflect a certain characteristic or a certain tendency of the user. For example: pet tag, once a user is marked with a pet tag, it means that the user likes to keep pets. [000...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06F16/9562G06Q30/0253G06Q30/0255
Inventor 彭际群何慧梅王峰伟
Owner ADVANCED NEW TECH CO LTD
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