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Cruise ship cabin pricing method and system based on OTA selling price and order data
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A cruise and data technology, applied in the field of cruise cabin pricing methods and systems based on OTA price and order data, can solve problems such as inaccuracy, price adjustment, and low efficiency of oriented pricing strategies
Inactive Publication Date: 2017-10-24
上海大昂天海旅游有限公司
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Problems solved by technology
[0003] The technical problem to be solved by the present invention is to overcome the defect that the cost-oriented pricing strategy in the prior art cannot adjust the selling price in time according to the rapidly changing market demand, and the demand-oriented pricing strategy is inefficient and inaccurate, and provides a method based on Pricing method and system for cruise cabins based on OTA selling price and order data
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Embodiment 1
[0083] Such as figure 1 As shown, the cruise cabin pricing method based on OTA selling price and order data of this embodiment includes:
[0084] 101. Calculate the cabin price of the target cruise ship every day, including:
[0085] 1011. Calculate OTA i The average selling price for one person and two persons of the room type j of the target cruise ship, the calculation formula is:
[0086] cabin ij =Average(Cabin ijr )
[0087] Among them, OTA i Indicates the i-th OTA website; Cabin ijr Indicates OTA i The price for one or two people in the rth room type j, Average means the average value, i, j, and r are all positive integers; in addition, since most of the cruise cabin prices released by OTAs are the price for one or two people , a few are the price of three or four people, so the price of one or two people can be used as the basic data;
[0088] 1012. Calculate the room price for a one-person cabin of the room type j of the target cruise ship, and the calculatio...
Embodiment 2
[0123] Such as figure 2 As shown, the cruise cabin pricing system based on OTA selling price and order data in this embodiment includes a pricing module 1, and the pricing module 1 includes a first calculation unit 11, a second calculation unit 12, a third calculation unit 13, display unit 14,
[0124] The first calculation unit 11 is used to calculate the cabin quotation of the target cruise ship every day, including:
[0125] First, calculate the OTA i The average selling price for one person and two persons of the room type j of the target cruise ship, the calculation formula is:
[0126] cabin ij =Average(Cabin ijr )
[0127] Among them, OTA i Indicates the i-th OTA website; Cabin ijr Indicates OTA i The selling price for one or two people in the rth room type j, Average means taking the average value, i, j, r are all positive integers;
[0128] Secondly, calculate the price of a one-person cabin for the room type j of the target cruise ship, the calculation form...
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Abstract
The invention discloses a cruise ship cabin pricing method and system based on OTA selling price and order data. The method comprises: S1, calculating everyday cabin prices of a target cruise ship according to the selling prices of cabins of each OTA, the price ratio and the cabin ratio in the target cruise ship; S2, calculating a golden selling period via a five-day mean mode according to everyday cabin selling number; S3, calculating the APD of the target cruise ship according to everyday cabin prices of the target cruise ship, the golden selling period and the cabin selling number; and S4, displaying the APD. A more scientific and effective cabin pricing model of the target cruise ship is established via big data analysis on the cabin prices released by each OTA, so that servicers are clear at the cabin prices of the target cruise ship and the selling situation thereof, subsequent effective tracing and prejudgment on the cabin prices are facilitated, then the cabin prices are adjusted more efficiently and accurately, low-price selling is prevented, and vital interests of early bird price consumers are protected.
Description
technical field [0001] The invention relates to the field of pricing of Tianhai cruise cabins, in particular to a pricing method and system for cruise cabins based on OTA (online travel website) price and order data. Background technique [0002] Skysea Cruises is a new industry in the domestic tourism market, and the cruise consumer market is gradually taking shape. However, there is no unified industry standard for the sales of cruise tourism products. The price of staterooms in special cruise tourism products is independently determined by each cruise line company. In order to assist the health of the international cruise shipping market, it is very important to formulate reasonable cabin prices. At present, there are two mainstream pricing strategies for cruise cabins in the market: cost-oriented and demand-oriented. Among them, the cost-oriented pricing strategy cannot adapt to the rapidly changing market demand because it ignores the rapid changes in demand for cabins....
Claims
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