The invention discloses a blockchain traceability system based on the Internet of Things, and belongs to the block chain technology field. A blockchain server is provided with a processor; the processor is in data connection with a data acquisition module, an anti-counterfeiting traceability module, a data storage module and a traceability query module; and the data acquisition module is in data connection with a camera, an audio collector and input equipment. The anti-counterfeiting traceability module is in data connection with an intelligent monitoring subsystem, an information adding module and an anti-counterfeiting code generation module; and the blockchain traceability system based on the Internet of Things is convenient for people to pass through the identity label, feature information and related article information of a corresponding product are obtained, the recognition degree of people to products is enhanced, the product traceability system has high guidance to people, alloperation traces are recorded and reserved in the circulation process of the products, the transparency of product production and flow is objectively improved, the authenticity and reliability of traceability system data are guaranteed, and product traceability is more efficient and reliable.