Advertisement value assessment method, budget allocation method, and investment assessment method and system

A technology of value evaluation and budget allocation, applied in the field of big data, it can solve the problems of poor advertising effect, no advertising investment analysis, advertising budget allocation, etc.

Inactive Publication Date: 2017-11-07
KUYUN INTERACTIVE TECH
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Problems solved by technology

However, in practical application, it is found that the advertising effect brought by the existing above-mentioned advertising budget allocation method is not good
[0004] The reason for th

Method used

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  • Advertisement value assessment method, budget allocation method, and investment assessment method and system
  • Advertisement value assessment method, budget allocation method, and investment assessment method and system
  • Advertisement value assessment method, budget allocation method, and investment assessment method and system

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Embodiment Construction

[0071] In order for those skilled in the art to better understand the technical solution of the present invention, an advertisement value evaluation method, budget allocation method, investment evaluation method and system provided by the present invention will be described in detail below with reference to the accompanying drawings.

[0072] figure 1 It is a flow chart of an advertisement value evaluation method provided in Embodiment 1 of the present invention, such as figure 1 As shown, the advertising budget allocation method includes:

[0073] Step S1. Acquire the viewing times of corresponding advertisements viewed by each user at each channel provider.

[0074] In real life, enterprises will choose multiple different channel providers to place advertisements, and at this time, users can watch corresponding advertisements through different channels.

[0075] In step S1, it may be determined whether the user has watched the corresponding advertisement and the channel se...

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Abstract

The invention discloses an advertisement value assessment method, a budget allocation method, and an investment assessment method and system. The method includes the a step S1 of obtaining the number of times of viewing a corresponding advertisement by each user at each channel provider; a step S2 of obtaining the actual amount of consumption of products related to the advertisement by each user; and a step S3 of assessing the amount of output value of a single browse of the corresponding advertisement played by each channel provider according to the number of times of viewing the corresponding advertisement by each user at each channel provider and the actual amount of consumption of the products related to the advertisement. The technical scheme of the invention obtains the amount of output value of the single browse of the corresponding advertisement played by each channel provider according to the number of times of viewing the corresponding advertisement by each user at each channel provider and the actual amount of consumption of the products related to the advertisement so as to assess the advertising effect of each channel provider for an enterprise according to the amount of output value and provide reference for the follow-up advertising budget allocation, thereby enhancing the advertising benefits of the enterprise.

Description

technical field [0001] The present invention relates to the field of big data technology, in particular to an advertising value evaluation method, a budget allocation method, an input evaluation method and a system. Background technique [0002] The advertising budget is the calculation of the cost of advertising activities by the enterprise's advertising plan, and it is the plan for the use of funds invested by the enterprise in advertising activities. It stipulates the total amount, scope and method of use of advertising activities during the advertising planning period, and is the guarantee for the smooth progress of corporate advertising activities. [0003] At present, when allocating advertising budgets, a relatively abstract allocation method is often adopted according to the traffic of operators, for example: according to the traffic of each operator is ranked from high to low, and then the total amount of advertising budget to be allocated Manually divide several p...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0245G06Q30/0273
Inventor 李鹏陆承恩
Owner KUYUN INTERACTIVE TECH
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