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Method and apparatus for associating devices

A technology of associating equipment and equipment, applied in image communication, selective content distribution, electrical components, etc., can solve problems such as data inaccuracy

Active Publication Date: 2017-12-08
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0005] However, some users have the habit of not turning off the set-top box after turning off the TV, and some users turn on the set-top box but do not actually turn on the TV, so the data collected by the set-top box may also be inaccurate

Method used

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  • Method and apparatus for associating devices

Examples

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example 1

[0147] This example provides a method for optimizing the collection of ratings data, including the following steps:

[0148] S310, unify the time of smart TV equipment and set-top box equipment;

[0149] Use smart TV devices and set-top box devices to communicate with the corresponding servers, respectively, obtain the standard time of the server corresponding to the smart TV device and the standard time of the server corresponding to the set-top box device, and then divide the two loops (smart TV) according to the time difference between the two. Equipment, set-top box equipment) time alignment in the data received.

[0150] For example, assuming that the smart TV device is 1 minute earlier than the set-top box device, the time of all smart TV data is added by 1 minute.

[0151] S320: Collect data of the sample user, and determine the viewing data belonging to the same user through the sample user's smart TV device ID and the set-top box device ID;

[0152] For example, select N sampl...

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Abstract

The invention discloses a method for associating devices. The method comprises the following steps: acquiring smart television device viewing records and set-top box device viewing records of sample users and non-sample users; according to a matching condition of the smart television device viewing record and the set-top box device viewing record of each sample user, determining a matching score of a smart television device and a set-top box device of each sample user, and according to the matching scores of all the sample users, determining a device association threshold; according to a matching condition of the viewing record acquired by a smart television of each non-sample user and the viewing record acquired by a set-top box device of each non-sample user, determining a matching score of the smart television device of the non-sample user and the set-top box device of each non-sample user; and selecting a set-top box device with a highest matching score exceeding the threshold, and associating the set-top box device with the smart television device as devices of the same non-sample user. According to the invention, the smart television device and the set-top box device of the same user can be associated such that audience rating data acquisition channels are expanded.

Description

Technical field [0001] The present invention relates to the field of digital television technology, in particular to a method and device for associating equipment. Background technique [0002] TV ratings refer to the percentage of the number of people (or households) who watch a certain TV channel (or a certain TV program) in a certain period of time to the total number of TV viewers (or households). As an important quantitative indicator in the era of the "attention economy", TV ratings are the scientific basis for in-depth analysis of the TV ratings market, an important reference for program production, scheduling and adjustment, the main indicator of program evaluation, and the formulation and evaluation of media plans, A powerful tool to improve the effectiveness of advertising. [0003] There are two main methods for collecting ratings data. One is the diary card method, which requires a sample of users to fill in the diary card. The other is the measuring instrument method...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/442H04N21/658
Inventor 刘沛吴坤城余嘉伟刘向东贾思超欧阳佑吴明辉
Owner BEIJING XUEZHITU NETWORK TECH