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A method and device for forecasting inventory of an advertising order

A technology for orders and advertisements, applied in data processing applications, instruments, calculations, etc., can solve problems such as shortfalls, and achieve the effect of avoiding shortfall losses or wasting inventory

Active Publication Date: 2022-02-08
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the embodiment of the present invention is to provide a method and device for forecasting the inventory of an advertising order, so as to solve the problem that the inventory of the advertising order in the prior art is prone to shortfall

Method used

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  • A method and device for forecasting inventory of an advertising order
  • A method and device for forecasting inventory of an advertising order
  • A method and device for forecasting inventory of an advertising order

Examples

Experimental program
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Embodiment 1

[0029] Embodiment 1 of the present invention discloses a method for forecasting inventory of an advertising order. This inventory refers to the number of plays available for an insertion order. Such as figure 1 As shown, the method specifically includes the following steps:

[0030] Step 101: Obtain the first user ID in the crowd package.

[0031] The crowd package is a text file composed of a large number of first user identifiers, and there may be any number of first user identifiers in a crowd package. Generally, there are several million to two to three billion first user identifiers in a crowd package. Each first user identification is unique. For example, the first user identifier may be a first user ID.

[0032] Step 102: Obtain the line items of the target insertion order.

[0033] A line item is the smallest unit of an order placed by an advertiser. This line item includes: delivery scope, delivery time and priority. The line item also includes the creative, p...

Embodiment 2

[0047] Embodiment 2 of the present invention discloses a method for forecasting inventory of an advertising order. This inventory refers to the number of plays available for an insertion order. Such as figure 2 As shown, the method includes the following steps:

[0048] Step 201: Obtain the first user ID in the crowd package.

[0049] The crowd package is a text file composed of a large number of first user identifiers, and there may be any number of first user identifiers in a crowd package. Generally, there are several million to two to three billion first user identifiers in a crowd package. Each first user identification is unique. For example, the first user identifier may be a first user ID.

[0050] Step 202: Obtain the line items of the target insertion order.

[0051] A line item is the smallest unit of an order placed by an advertiser. This line item includes: delivery scope, delivery time and priority. The line item also includes the creative, play count info...

Embodiment 3

[0081] Embodiment 3 of the present invention discloses a device for forecasting inventory of an advertising order. This inventory refers to the number of plays available for an insertion order. Such as image 3 As shown, the device includes the following specific structures:

[0082] The first acquiring module 301 is configured to acquire the first user identifier in the crowd package.

[0083] The second acquiring module 302 is configured to acquire line items of the target insertion order.

[0084] Among them, the line item includes: delivery scope, delivery time and priority.

[0085] The first statistics module 303 is configured to count the number of times the user corresponding to the first user identifier plays the video meeting the requirements of the target advertising order.

[0086] Wherein, the videos satisfying the requirements of the target insertion order include: videos played within the historical time period corresponding to the delivery range and deliver...

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Abstract

The present invention provides a method and device for forecasting the inventory of an advertising order. The method includes: acquiring the first user ID in the crowd package; acquiring the order item of the target advertising order, and the order item includes: delivery range, delivery time and priority ; Count the number of times the user corresponding to the first user identifier plays the video that meets the requirements of the target insertion order; count the number of users for each playback number; calculate the target insertion order according to the priority, delivery range, and delivery time of the target insertion order The proportion of users that can be allocated; according to the proportion of each number of playbacks and the proportion of users that can be allocated to the target insertion order, the expected number of hits of the target insertion order for each playback number is calculated; according to the number of hits of the target insertion order for each playback number The expected number of hits and the number of users for each play count are calculated to get the inventory of the targeted insertion order. The present invention realizes inventory inquiries directed by groups of people, and avoids shortage loss or waste of inventory.

Description

technical field [0001] The present invention relates to the technical field of advertising push, in particular to a method and device for forecasting inventory of an advertising order. Background technique [0002] In the prior art, in order to meet commercial needs, advertisement content is often added during video playback. In the insertion order, the advertiser puts forward the delivery range, delivery time, preset playback times, priority and predetermined amount information of the advertisement to be delivered, etc. Ad serving cannot be greater than ad inventory. The so-called advertising inventory is the total amount of video pre-roll ads that can be placed by the advertising platform. Different insertion orders in the same region and the same platform share the inventory under the region and platform. The solutions in the prior art are prone to shortfalls when allocating the insertion orders to inventory. Contents of the invention [0003] The technical problem ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0254
Inventor 章文陈镜许刘国辉
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD