Movie hall online naming fee settlement method and movie hall online naming fee settlement system

Abstract

The invention relates to a movie hall online naming fee settlement method and a movie hall online naming fee settlement system. The method includes: acquiring movie hall ranks and naming sponsor ranks; naming movie halls according to naming sponsors; acquiring movie hall naming effects of the naming sponsors; acquiring settlement schemes according to the movie hall ranks, the naming sponsor ranksand the naming effects; generating settlement reports according to the settlement schemes, and performing fee settlement according to the settlement reports. By analytic processing of cinema actual showing data, a single settlement mode depending on contract pricing is avoided, on the one hand, advertisement resources are distributed to numerous platform cinemas, complicated business negotiation links aiming at each cinema are avoided, human cost is saved, accurate following of movie online naming can be realized through automatic online distribution to guarantee naming reachability and correlation, and on the other hand, fee settlement is carried out according to movie hall naming effects to guarantee fee settlement scientificity and advertising effectiveness.

Description

technical field [0001] The present invention relates to a fee settlement method, and more specifically refers to a fee settlement method and system for online naming of cinema halls. Background technique [0002] As a new type of advertising business model for theaters, the integrated online and offline naming of cinema halls has not yet matured industry norms in terms of advertising distribution and naming fee settlement. Most of the traditional naming of cinema halls adopts the method of offline entity naming, and the settlement of the fee is based on the contract signed between the title sponsor and the theater, that is, the naming fee is mainly based on the industry judgment and bargaining power of business personnel. [0003] The existing fee settlement method for movie hall naming has the following disadvantages: it cannot effectively reflect the effect of naming; pricing is based on the physical advertising space, and it is impossible to effectively conduct statistics...

AI Technical Summary

Problems solved by technology

[0003] The existing fee settlement method for movie hall naming has the following disadvantages: it cannot effectively reflect the effect of naming; pricing is based on the physical advertising space, and it is impossible to effectively conduct statistics and analysis of advertising benefits; it cannot rely on Internet information technology for information on advertising business management, analysis, and settlement; title sponsors need to negotiate with theaters separately, and effective unified distribution cannot be achieved; there is no mature industry standard based on online naming, and the existing traditional pricing model has high business negotiation costs

[0005] The above-mentioned patent settles the advertising fee based on the number of views, and does not combine the advertising platform, the advertising merchant, and the effect of the advertising for actual settlement, so it is impossible to intuitively name the effect

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