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Internet market research method and system

A market research and Internet technology, applied in the Internet field, can solve problems such as one-sided survey results, small sample size, and question answers that do not reflect the real situation, so as to achieve low cost and avoid insufficient sample size.

Inactive Publication Date: 2018-01-23
北京拉近众博科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This kind of scheme is likely to arouse the resentment of the survey subjects, who seldom choose to enter the page to complete the survey, resulting in a small number of sampling samples, question answers that cannot reflect the real situation, and one-sided survey results.

Method used

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Embodiment Construction

[0039] The preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention.

[0040] figure 1 It is a flow chart of the method for conducting Internet market research in Embodiment 1 of the present invention. Such as figure 1 As shown, the process includes the following steps:

[0041] Step 101. Allocate lottery resources and design lottery rules.

[0042] Step 102, configuring a lottery drawing webpage.

[0043] The brand logo icons are arranged according to the design of the market survey questionnaire;

[0044] The arrangement of brand logo icons is classified according to product categories, reflecting the comparison of competing products of different categories and similar products;

[0045] Each brand logo icon links to the lucky d...

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PUM

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Abstract

The invention discloses an Internet market research method and system. The method comprises the steps that lottery resources are allocated; lottery rules are designed; a lottery webpage is configured;a user enters a lottery page; the user clicks a brand logo icon for lottery; click data are counted to analyze the user behavior; the user carries out lottery by following lottery rules; and acquiredlottery ticket information is stored in an account corresponding to a WeChat account. According to the technical scheme of the invention, Internet lottery is used to guide and attract users to actively participate in Internet market research, which ensures questionnaire information of sufficient sample size, and helps to fully understand the purchase need of customers; and Internet market research has the advantage of low cost, is free of restrictions of time and location, and adapts to the rapid development need of the Internet shopping industry.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and system for conducting Internet market research. Background technique [0002] The rapid development of the Internet has become an important part of people's lives and an important carrier for the spread and development of human civilization. It has penetrated into all aspects of economic, political, cultural, and social life, and has changed people's communication and thinking methods. Whether it is in the industrial field or in the field of social life, the Internet has brought great changes to people. [0003] As of December 2015, the number of Chinese netizens reached 688 million, and the Internet penetration rate was 50.3%, an increase of 2.4 percentage points from the end of 2014. Internet applications based on instant messaging, search engines, online news and social networking have maintained a steady and rising trend in user scale. The online shopping ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 李智慧
Owner 北京拉近众博科技有限公司