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A method and device for pushing products based on customer characteristic data

A technology of feature data and basic features, applied in the computer field, can solve problems such as low product accuracy and inability to push products to users who actually need it, so as to improve the accuracy and save the time to find products.

Active Publication Date: 2021-09-21
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] One of the technical problems solved by the present invention is that the existing product push method cannot push the product to users who actually need it, resulting in low accuracy of product push

Method used

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  • A method and device for pushing products based on customer characteristic data
  • A method and device for pushing products based on customer characteristic data
  • A method and device for pushing products based on customer characteristic data

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Embodiment Construction

[0022] Before discussing the exemplary embodiments in more detail, it should be mentioned that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although the flowcharts describe operations as sequential processing, many of the operations may be performed in parallel, concurrently, or simultaneously. In addition, the order of operations can be rearranged. The process may be terminated when its operations are complete, but may also have additional steps not included in the figure. The processing may correspond to a method, function, procedure, subroutine, subroutine, or the like.

[0023] The term "computer equipment" in this context, also referred to as "computer", refers to an intelligent electronic device that can perform predetermined processing procedures such as numerical calculations and / or logic calculations by running predetermined programs or instructions, which may include a processor and The memory is realized by the processor...

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Abstract

The present invention provides a method and device for pushing products based on customer feature data, wherein the method includes: determining each customer's feature database according to each customer's predetermined feature data; Clustering the customers; pushing the products to other customers in the cluster where the customer corresponding to the product is located according to the existing corresponding relationship between the product and the customer. This method clusters customers based on their characteristic data, and pushes the product to other customers in the cluster corresponding to the customer through the existing correspondence between the product and the customer. Pushing to customers in need saves the time for customers to search for products and improves the accuracy of product push.

Description

technical field [0001] The invention relates to the field of computers, in particular to a method and device for pushing products based on customer feature data. Background technique [0002] With the development of the Internet, data mining has attracted great attention from the information industry. Data mining generally refers to the process of searching for information hidden in a large amount of data through algorithms, which is usually related to computer science. [0003] At present, a commonly used product push method based on data mining is to directly push the products searched or consulted by the user to the user according to the user's search record or review record. Since the pages that users search and consult are many and irregular, the products that are directly pushed are generally not what users need, resulting in inaccurate products pushed to users. Contents of the invention [0004] One of the technical problems solved by the present invention is that ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631
Inventor 徐元峰董长阳王薇薇牛朋涛
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD