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User recommendation method and device

A recommendation method and user technology, applied in the network field, can solve the problems of low accuracy, not in line with user wishes, and low conversion rate of recommended merchants, and achieve the effect of improving accuracy and improving conversion rate.

Active Publication Date: 2020-04-21
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology

[0005] Since the above merchant recommendation methods all recommend from the perspective of the user, there are limitations in the parameters used to obtain the recommended merchants, which will lead to a low accuracy rate of merchant recommendation, the recommended merchants do not meet the user's wishes, and the user will not click or visit Recommended merchants, resulting in low conversion rates for referred merchants

Method used

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  • User recommendation method and device
  • User recommendation method and device
  • User recommendation method and device

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Embodiment Construction

[0022] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.

[0023] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.

[0024] figure 1 is a schematic diagram of the application environment of a user recommendation method provided by an embodiment of the present inventio...

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Abstract

The invention discloses a user recommendation method and device and belongs to the field of network technology. The method includes acquiring user features of to-be-recommended users when receiving auser recommendation request; inputting the user feature of the to-be-recommended users into a prediction model and obtaining a recommendation coefficient of each first type user in multiple first typeusers; according to the recommendation coefficient of each first type user, performing recommendation on the to-be-recommended user, wherein the first type users are used for providing resource service to second type users. According to the invention, evaluation on credit condition and financial condition of the first type merchants is performed according to the credit condition of the first typeusers; targeted analysis is performed on the second type users according to the user features of the second type users so as to realize user recommendation with improved accuracy, so that users can check the first type users meeting demands better and the conversion rate of the to-be-recommended users can be increased.

Description

technical field [0001] The invention relates to the field of network technology, in particular to a user recommendation method and device. Background technique [0002] With the continuous development of network technology, service providers provide more and more services to users through the network, and the services are becoming more and more perfect. For example, when a user wants to find other nearby users or specify other users, such other users include merchants that provide catering services or other life services, they can obtain recommended merchants on the life service application platform by entering search keywords, or query the Information such as consumption evaluation and geographical location of designated merchants. [0003] In addition to recommending merchants to users based on search keywords, the life service application platform can also recommend merchants to users through geographical location information of merchants, merchant ratings, user historic...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/06
CPCG06Q30/0631
Inventor 刘日佳刘志斌郑博
Owner TENCENT TECH (SHENZHEN) CO LTD
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