Advertisement pushing method, device and system
An advertising push and advertising technology, applied in the field of advertising, can solve the problems of inability to meet the diversification of advertising audiences, waste of advertising push resources, advertiser investment costs, and single advertising content.
Active Publication Date: 2021-07-06
北京桔柚科技有限公司
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Problems solved by technology
[0004] In view of this, the present invention provides a method, device and system for pushing advertisements, the main purpose of which is to solve the problem that the advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians are all repeatedly playing fixed advertisements. The content is single, unable to meet the diverse needs of people watching advertisements, wasting a lot of advertising push resources and advertisers' investment costs
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[0076] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.
[0077] An embodiment of the present invention provides a method for pushing advertisements, such as figure 1 As shown, the method includes:
[0078] 101. Acquire image information of an object to be pushed through a photographing device.
[0079] Wherein, in order to distinguish the image information, the object to be pushed includes vehicles and pedestrians, if the object to be pushed is a vehicle, the advertisement is pushed for...
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The invention discloses a method, device and system for pushing advertisements, and relates to the technical field of advertisements. Its main purpose is to solve the problem that the advertisements pushed on the advertising display screens for moving or driving vehicles and pedestrians all repeat playing fixed advertisements. The content of the advertisement push is single, which cannot meet the diverse needs of the people who watch the advertisement, and wastes a lot of advertisement push resources and the investment cost of the advertisers. Main technical solution: the client obtains the image information of the object to be pushed through the shooting device, and then identifies the identity information corresponding to the object to be pushed according to the image information, and sends an advertisement push request, and the server receives the advertisement push request, and then extracts the information related to the advertisement push request. The advertisement corresponding to the identity information, and sends an advertisement push request response, and the client receives the advertisement push request response, and pushes the advertisement according to the advertisement carried in the advertisement push request response.
Description
technical field [0001] The present invention relates to the technical field of advertisements, in particular to a method, device and system for pushing advertisements. Background technique [0002] With the diversification of information media, more and more advertising manufacturers are shifting the way of pushing advertisements to outdoors, so that people can also receive pushed advertisements during travel. Among them, the use of outdoor LED displays, display racks, advertising towers, vehicles, parking lots, toll yards, etc. to push advertisements can bring people inadvertent push effects, which can attract people's attention more than a single advertisement push method, especially Yes, the way of using mobile vehicles to push advertisements has become the main way of outdoor push advertisements. [0003] At present, the advertisements pushed on the advertising screens for moving or driving vehicles and pedestrians are all repeated fixed advertisements. The content of t...
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IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0271G06V40/16G06V20/584
Inventor 赵志强张世民
Owner 北京桔柚科技有限公司