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Advertisement billing processing method and device based on entity clustering

A technology for billing processing and advertising, applied in the Internet field, can solve the problems of low processing efficiency, low advertising reservation price, inconvenient processing of online advertising system, etc., and achieve the effect of improving processing efficiency and management efficiency.

Active Publication Date: 2018-06-01
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in order to promote the online advertising system, the online advertising system usually sets a relatively low advertisement reserve price for newly opened advertising accounts. The processing of the system is inconvenient, resulting in low processing efficiency

Method used

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  • Advertisement billing processing method and device based on entity clustering
  • Advertisement billing processing method and device based on entity clustering
  • Advertisement billing processing method and device based on entity clustering

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Embodiment Construction

[0066] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0067] The method and device for processing advertisement charging based on entity clustering in the embodiments of the present invention will be described below with reference to the accompanying drawings.

[0068] Usually, in the online advertising system, the advertiser is charged according to the effect of the advertisement published by the advertiser. When the advertiser publishes the advertisement, it usually needs to purchase multiple advertisement words. moisturizing", "whitening" and so on.

[0069] The reserve price of...

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Abstract

The invention discloses an advertisement billing processing method and an advertisement billing processing device based on entity clustering. The advertisement billing processing method comprises thesteps of: performing aggregation processing on advertisement history data, and determining a first mapping relationship between an advertisement account identifier and an advertisement entity; training a historical account reserve price of a message according to the first mapping relationship, and generating an advertisement value distribution model; and calculating a second mapping relationship between the advertisement entity and an entity reserve price of the message according to the advertisement value distribution model, so as to perform billing processing on an online advertisement according to the first mapping relationship and the second mapping relationship. The advertisement billing processing method establishes the relationships based on the advertisement entity and the advertisement reserve price, further performs the billing processing on the advertisement according to the advertisement reserve price corresponding to the advertisement entity, and improves the processing efficiency of advertisement billing.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to an entity clustering-based advertisement charging processing method and device. Background technique [0002] In the online advertising system, under the principle of incentive compatibility, the operating efficiency of the online advertising system can be improved by setting the advertising reserve price reasonably. [0003] In the related technology, the reserve price is set according to the corresponding level of the advertisement account and the advertisement word. For example, the reserve price corresponding to the advertisement word "shower gel" of the user account 1 is set as A, and the advertisement reserve price corresponding to the advertisement word "shower gel" of the user account 1 is set to A. The price is B etc. [0004] However, in order to promote the online advertising system, the online advertising system usually sets a relatively low advertisement reserv...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0277
Inventor 卜建辉钱若函国智张森森向旻洪雁
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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