Method and device for selecting user feature tags as well as equipment and readable storage medium
A feature label and user feature technology, applied in data processing applications, instruments, business, etc., can solve the problem of inaccurate push, achieve accurate push results and reduce impact
Active Publication Date: 2018-06-29
平安好房(上海)电子商务有限公司
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[0005] The main purpose of the present invention is to propose a method, device, device, and computer-readable storage medium for selecting user feature tags, aiming to solve the problem of inaccurate push of housing resources based on user behavior as the basis for judging user preferences. question
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[0045] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.
[0046] The main solution of the embodiment of the present invention is: by obtaining the user's house source portrait, and extracting the user's house source feature label in the house source portrait; and then calculating the credibility of the user's house source feature label according to a preset algorithm ; It can be judged whether the calculated credibility of the user's house source feature label is greater than the preset credibility; if the credibility of the user's house source feature label is greater than the preset credibility, then the The high-degree user housing feature labels are used to push listings to users, thereby reducing the impact of users' unconscious browsing on pushing listings, reducing the adverse effects of advertising listings and marketing activities on pushing listings, and making the ...
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The invention discloses a method for selecting user feature tags. The method comprises the following steps: obtaining housing source images of users and extracting user house source feature tags in the housing source images; calculating the confidence levels of the user housing source feature tags according to a preset algorithm; judging whether the calculated confidence levels of the user house source feature tags are higher than a preset confidence level or not; and pushing housing sources to the users according to the user housing source feature tags higher than the preset confidence levelif the confidence levels of the user housing source feature tags are higher than the preset confidence level. The invention also discloses a device for selecting user feature tags, equipment and a computer-readable storage medium. Through the method and the device for selecting the user feature tags as well as the equipment and the readable storage medium, the influence of the unconscious browsingof the users on the pushing of the house sources can be reduced; the adverse influence of advertising of the house sources and marketing activities on the pushing of the house sources can be reduced;the pushing results are more accurate.
Description
technical field [0001] The present invention relates to the field of data analysis and processing, in particular to a method, device, equipment and computer-readable storage medium for selecting user feature tags. Background technique [0002] With the advancement of the Internet, when people need to buy a house or rent a house, they are more and more inclined to search for housing sources on the Internet, thereby shortening the time for searching for housing sources and improving the efficiency of searching for housing sources. [0003] However, the current real estate information platforms on the market usually use user behavior as the basis for judging user preferences, and then push housing listings. However, using user behavior as the basis for judging user preferences has always had the problem of how to identify users' true wishes. There is randomness and uncertainty in users' browsing behavior, and the platform also has marketing behaviors that deliberately guide use...
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IPC IPC(8): G06Q30/06G06Q50/16
CPCG06Q30/0631G06Q30/0645G06Q50/16
Inventor 王韬孙朋伟韦柏松徐蓓侯斯靓胡海亮
Owner 平安好房(上海)电子商务有限公司