Persona access method

A portrait and user technology, applied in the field of big data, can solve the problems of lengthening the overall project progress, wasting human resources, manpower consumption, etc., and achieve the effects of improving efficiency, reducing demand communication costs, and releasing data query pressure

Inactive Publication Date: 2018-08-10
KE COM (BEIJING) TECHNOLOGY CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Due to the many dimensions of user portraits, the business side puts forward demands on the user portrait side, and needs to explain the business demand background and demand data logic to the user portrait side, and the user portrait side then estimates the working hours and gives the schedule. The overall project progress is lengthened, which also leads to user The manpower of the portrait party is consumed in running demand data, wasting human resources

Method used

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Embodiment Construction

[0022] The specific implementation manners of the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. The following examples are used to illustrate the present invention, but are not intended to limit the scope of the present invention.

[0023] When fetching user portrait data, usually the business side needs to explain the business requirement background and demand data logic to the user portrait side, and the user portrait side then estimates the working hours and gives the schedule. Both posting and user portraits will consume more labor costs. Based on the above problems, the present invention proposes a self-service user portrait retrieval method.

[0024] figure 1 It is a schematic flow chart of a user portrait fetching method according to a specific embodiment of the present invention, such as figure 1 As shown, a method for fetching user portraits includes: S1, generating a semantic tree accordi...

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Abstract

The invention provides a persona access method, which comprises the following steps that: S1: according to a plurality of target tags sent from a business side and a logic relationship among a plurality of target tags, generating a semantic tree, and generating a query code according to the semantic tree; S2: sending the query code to a data side for the data side to carry out query on user portrait data stored in the data side on the basis of the query code, and obtaining target data, wherein the target data is the user portrait data which conforms to the logic relationship among the plurality of target tags; and S3: receiving the target data returned from the data side, and sending the target data to the business side. By use of the persona access method, the semantic tree is applied togenerate the query code, the automatic access of a business party is realized, requirement communication cost between the business party and a persona party is lowered, the data query pressure of thepersona party is released, and persona access efficiency is improved.

Description

technical field [0001] The invention relates to the technical field of big data, in particular to a method for acquiring user portraits. Background technique [0002] User portrait, also known as user persona (Persona), is an effective tool for outlining target users, contacting user demands and design direction, and it has been widely used in various fields. In a specific implementation, the user portrait can be represented by a set of tags used to characterize the user's characteristics, and the tag set can include tags that characterize the user's characteristics from the perspectives of the user's social attributes, living habits, and consumption behavior. For example, tags such as age, gender, region, education and user preferences. [0003] How to obtain higher profits through in-depth cultivation of users in the era of big data, user portrait is the key and an indispensable component in the business and technical fields. Therefore, in addition to the need for high-q...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 李龙刘琦尚尔昕
Owner KE COM (BEIJING) TECHNOLOGY CO LTD
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