Individualized advertisement pushing system and method based on human face identification

A technology for face recognition and advertisement push, which is applied in character and pattern recognition, acquisition/recognition of facial features, marketing, etc. It can solve the problems of poor advertising targeting and affecting advertising effects, so as to improve the effect, increase the success rate of advertising, and expand range effect

Inactive Publication Date: 2018-08-28
郑州外思创造力文化传播有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0002] Most of the current advertisements are just to place the advertisement playback device in a place with a large flow of people, but rarely consider other characteristics of the environment where the advertisement display device is located, which results in poor pertinence of the advertisement and affects the effect of the advertisement

Method used

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  • Individualized advertisement pushing system and method based on human face identification
  • Individualized advertisement pushing system and method based on human face identification

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Embodiment Construction

[0045] Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that the relative arrangements of components and steps, numerical expressions and numerical values ​​set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.

[0046] The following description of at least one exemplary embodiment is merely illustrative in nature and in no way taken as limiting the invention, its application or uses.

[0047] Techniques, methods and devices known to those of ordinary skill in the relevant art may not be discussed in detail, but where appropriate, such techniques, methods and devices should be considered part of the description.

[0048] In all examples shown and discussed herein, any specific values ​​should be construed as exemplary only, and not as limitations. Therefore, other instances of the exemplary embodiment may have dif...

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Abstract

The invention discloses an individualized advertisement pushing system and method based on human face identification. The individualized advertisement pushing system comprises a camera module, a processor and a display screen. The camera module is connected with the input end of the processor; the display screen is connected with the output end of the processor; the processor comprises an image analyzing module, an information collecting module, a data analyzing module, a data storing module, a communication module, an advertisement matching module, an advertisement managing module and an advertisement playing module. The disclosed advertisement pushing system and method are capable of effectively improving a success rate of an advertisement.

Description

【Technical field】 [0001] The invention relates to the technical field of advertisement delivery, in particular to a personalized advertisement push system and method based on face recognition. 【Background technique】 [0002] Most of the current advertisement placement is to place the advertisement playback device in a place with a large flow of people, but rarely consider other characteristics of the environment where the advertisement display device is located, which results in poor pertinence of the advertisement and affects the effect of the advertisement. 【Content of invention】 [0003] In order to solve the above problems, the present invention provides a personalized advertisement push system and method based on face recognition. [0004] The present invention is achieved through the following technical solutions: a personalized advertisement push system based on face recognition, which is characterized in that it includes a camera module, a processor and a display s...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00
CPCG06Q30/0252G06V40/174G06V20/10
Inventor 徐春华高士娟张景亮
Owner 郑州外思创造力文化传播有限公司
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