Coupon delivery method, system, device and storage medium

Abstract

A coupon delivery method, a system, devices, and a storage medium. The method comprises: receiving coupon configuration information, and configuring a plurality of coupons according to the coupon configuration information as well as a first correspondence between each coupon and each electronic shelf label device (S13); receiving pick-up configuration information, and configuring a pick-up rule, a pick-up page, and pick-up information of each coupon according to the pick-up configuration information (S15); and remotely controlling each electronic shelf label device to display the pick-up information of the corresponding coupon separately, so as to allow a user to access the pick-up page according to the pick-up information to pick up the corresponding coupon (S17). The method enables the electronic shelf label device of each class of commodity to serve as a pick-up entrance for a single-product coupon and / or a universal coupon of the class of commodity, so as to allow the user to pick up and use the coupon in a shopping process; the method provides a coupon delivery mode which is carried out in the shopping process of a customer and facilitates marketing of single-product coupons, is environment-friendly, and can be controlled by a merchant actively.

Description

technical field [0001] The present application relates to the technical field of retail industry, in particular to a method, system, device and storage medium for placing coupons. Background technique [0002] In the traditional offline retail scene, the original marketing methods such as paper coupons and stamps in supermarkets have gradually become outdated and eliminated due to the inconvenience of distribution and storage. [0003] In the new retail format that integrates online and offline, coupons, as the most commonly used promotion and marketing method, have always been valued by merchants, and they play a huge role in improving purchase conversion rates and customer unit prices. [0004] Compared with traditional price reduction promotions, coupon promotions have irreplaceable advantages. The retail price system can be protected. Prevent hoarding and stockpiling. At the same time, it can realize one-to-one precise marketing to consumers. Common coupons include: ...

AI Technical Summary

Problems solved by technology

[0007] The disadvantage of the first type of delivery method is that, on the one hand, the preferential information can only be provided to the user after the customer's shopping process is over.

Consumers have to go to the store next time to use them. At the same time, paper coupons are easy to lose and inconvenient to store, resulting in a very low write-off rate of coupons. On the other hand, it will cause waste of paper, which is not conducive to energy conservation and environmental protection.

In addition, in order to increase the write-off rate of coupons, many supermarket stores set up special product exchange counters outside the cash register, but this will lead to additional manpower investment and confusion in the channel, and the increase in the write-off rate is very small

[0008] The disadvantage of the second type of delivery method is that, on the one hand, the entrance of the coupon collection page is simplified. If you only configure coupons of the full discount type, the marketing method of single product coupons cannot be realized; if multiple coupons are configured on the same collection page, If there are no single product coupons, it will cause trouble for customers, and it is difficult to find the favorite single product coupons conveniently.

On the other hand, this method will cause a lot of waste of material printing resources, because the theme of each event is different, the rules are different, and the products of the event are not correct, so DM materials are difficult to reuse, resulting in a lot of waste of materials

[0009] The disadvantage of the third type of delivery method is that, on the one hand, the coupon collection page entrance is also single, which is not conducive to the marketing of single-product coupons; on the other hand, the delivery of coupons is subject to the platform, and it is difficult for merchants to fully control it independently

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