Advertisement processing method and device
A processing method and advertising technology, applied in the field of information processing, can solve problems such as the inability of users to push user advertisements, and achieve the effect of improving the success rate and the degree of integration
Active Publication Date: 2020-09-04
SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD
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Problems solved by technology
[0004] However, in the above method, when the same product has different types of advertisements, it is impossible to push the advertisements currently required by the user to the user
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[0049]In order to make the purpose, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described embodiments are only It is a part of the embodiments of this application, not all of them. The components of the embodiments of the application generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the application provided in the accompanying drawings is not intended to limit the scope of the claimed application, but merely represents selected embodiments of the application. Based on the embodiments of the present application, all other embodiments obtained by those skilled in the art without ...
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The application provides an advertisement processing method and device, and relates to the field of information processing technology. The method includes: receiving access request information sent byterminal equipment, wherein the access request information carries user attribute information used for identifying a current advertisement reading scene of a user; obtaining behavior information of the user for reading contents after the reading contents requested by the access request information are returned to the terminal equipment; determining target advertisement information for the currentuser according to the behavior information and the current advertisement reading scene which is of the user and is identified by the user attribute information; and pushing the target advertisement information to the terminal equipment to enable the terminal equipment to display the target advertisement information on a page currently browsed by the user. Therefore, the target advertisement information pushed by a server to the terminal equipment can meet the current advertisement reading scene of the user, a fusion degree of the target advertisement information and the current advertisementreading scene of the user is increased, and at the same time, a success rate of pushing advertisements under different advertisement reading scenes of the user is increased.
Description
technical field [0001] The present application relates to the technical field of information processing, and in particular, to an advertisement processing method and device. Background technique [0002] Advertisement is a publicity method that transmits information to the public openly and extensively through certain forms of media. The traditional advertising processing method is that the traffic party directly displays the advertisement provided by the advertiser on the page, but for the native advertisement, because it is highly integrated with the ad playback scene, different traffic parties have different requirements for advertising elements, such as Ad text length, image size, etc. [0003] In response to the above problems, related technologies provide a native advertisement data processing method. First, determine the element standard (such as the length of the advertisement text and the size of the image) corresponding to the native advertisement position, and th...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0276G06Q30/0277
Inventor 王冉李东军高思远刘昌宇曾越王琪孙小鹏郑天杨薛磊喜黄宇赵延亮王风雷霍尔查张颖李洋洋赵梦莎杨楠楠
Owner SUZHOU DEEPLEAPER INFORMATION & TECH CO LTD