Precise advertisement pushing method based on water machine

A precise push and advertising technology, applied in advertising, marketing and other directions, can solve the problems of unable to identify specific users, users cannot advertise information, and cannot push corresponding advertisements, etc., to achieve good advertising effects and accurate advertising effects.

Inactive Publication Date: 2018-11-06
北京中品一号网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] At present, there is a lack of targeted analysis of the audience in the process of outdoor advertisements such as buildings, buses, and subways, and it is impossible to achieve accurate classification and placement. Random advertisements have aroused great resentment from the audience. Or the billboards on the subway do not involve the precise delivery of advertising content based on audience consumption characteristics, cannot identify specific users, and cannot push corresponding advertisements to specific users based on specific user preferences or concerns. not ideal
[0006] Moreover, the current advertising push system cannot select regions or regions for screening and delivery, and users cannot choose, but can only be forced to watch advertisements, and most outdoor advertisements are disturbed during viewing, resulting in users being unable to fully accept advertisement information. It is conducive to the systematic push of advertisements. Moreover, due to the particularity of advertisements, users who watch advertisements have no profit, and regret after watching advertisements for a long time will lead to resistance mentality, which is not conducive to the precise push of advertisements, and advertisers also waste a lot of advertising costs. However, the corresponding effect has not been achieved. Finally, the current traditional static advertisements allow consumers to only receive a piece of information, or to establish a simple impression of the brand, or to know the relevant activities of the brand. Will pay attention, after paying attention, you need to use other channels to make subsequent purchases, etc., lack of instant advertising interaction, and cannot immediately perform the operations that users want when viewing interesting advertisements, which severely limits the push effect of advertisements

Method used

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  • Precise advertisement pushing method based on water machine
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Embodiment Construction

[0030] The principles and features of the present invention will be described below in conjunction with the accompanying drawings, and the examples given are only used to explain the present invention, and are not intended to limit the scope of the present invention.

[0031] The embodiment of the present invention provides a method for accurately pushing advertisements based on a water machine, including formulating advertisement services and accurately pushing and playing advertisements:

[0032] Such as figure 1 As shown, formulate the advertising business, including formulating the advertising broadcast form and data, formulating the advertising video and uploading it to the server, and waiting for the terminal water machine to automatically download the video advertisement;

[0033] Such as figure 2 As shown, the advertisements are accurately pushed and played, including automatic download and update from the advertisement server according to the user information and at...

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Abstract

The invention discloses a precise advertisement pushing method based on a water machine. The method includes: advertisement business formulation, which includes formulating advertisement playing formats and data, formulating advertisement videos, uploading the same to a server, and waiting for automatic downloading of the terminal water machine on video advertisements; and advertisement precise-pushing and playing, which include downloading, updating and filtering the advertisements from the advertisement server, playing different forms of advertisements by the terminal water machine accordingto water output time difference of keys selected by users in taking water on the terminal water machine, returning playing data of the advertisements to the advertisement server, and obtaining corresponding income by the terminal water machine users. According to the method, the water machine and advertisement pushing are combined, the water output time difference of the keys selected by the water machine users in taking the water is used for playing the different forms of advertisement, the users can obtain the corresponding income by watching the advertisements, the users are motivated to watch advertisements in which the same are interested, and can carry out direct clicking for subsequent operations when the advertisements in which the same are interested are watched, and thus an effect of highly efficiently and precisely pushing the advertisements is achieved.

Description

technical field [0001] The present invention relates to the technical field of advertisement push methods, in particular to a water machine-based accurate push advertisement method. Background technique [0002] Advertisement means to advertise widely. Advertisement is a means of publicity that transmits information to the public openly and widely through a certain form of media for a specific need. Advertisement has a broad sense and a narrow sense. Advertisements in a broad sense include non-economic advertisements and economic advertisements. Non-economic advertisements refer to advertisements that are not for profit. Promotion; Advertisements in a narrow sense only refer to economic advertisements, also known as commercial advertisements, which refer to advertisements for the purpose of profit, usually an important means of communicating information between commodity producers, operators and consumers, or enterprises occupying the market, promoting products, An importa...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271
Inventor 王森玉郑卫东
Owner 北京中品一号网络科技有限公司
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