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Vehicle advertising method and system

A technology of advertising delivery and advertising, applied in the field of communication, can solve problems affecting user experience and inaccurate vehicle advertising delivery, and achieve the effect of improving effectiveness, commercial value, and precise delivery

Inactive Publication Date: 2018-11-13
深圳一拍物联科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] The purpose of the present invention is to provide a method and system for placing vehicle advertisements, which mainly solves the problem of inaccurate placement of vehicle advertisements and affecting user experience in the prior art

Method used

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Embodiment Construction

[0030] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0031] The terms "first", "second", "third" and "fourth" in the specification and claims of the present application and the drawings are used to distinguish different objects, rather than to describe a specific order . Furthermore, the terms "include" and "have", as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, product or device comprising a series of steps or units is not limited to t...

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Abstract

The invention discloses a vehicle advertising method and a vehicle advertising system. The method comprises the following steps of receiving related information of a vehicle extracted by a vehicle feature recognition device, wherein the related information of the vehicle comprises a license plate, a vehicle model and a vehicle logo; and acquiring a scene where the vehicle is located, determining consumption information of a vehicle owner matched with the license plate according to the license plate, intelligently computing according to the scene, related information of the vehicle and consumption information of the vehicle owner to acquire advertising content, and sending the advertising content to an advertisement display device for displaying. The technical scheme provided by the invention has the advantage of high user experience.

Description

technical field [0001] The invention relates to the communication field, in particular to a method and equipment for placing vehicle advertisements. Background technique [0002] With the rapid growth of domestic car ownership, car-related service formats have gradually developed, such as car washing, parking, car beauty and maintenance, refueling and so on. Every car service place is an excellent scene for advertising and marketing to car owners. Generally, print advertisements are used to carry out related advertisements, such as barrier advertisements, wall advertisements, etc.; the content of print advertisements is fixed, and it is impossible to combine scenes and present accurate advertisement content for different car owners; at the same time, there is a lack of information feedback. It is difficult to quantify the marketing effect, so it is currently in a state of gradual shrinkage, so the existing vehicle advertisements are not accurately placed, and the user exper...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0265
Inventor 田龙强
Owner 深圳一拍物联科技有限公司
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