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Advertisement pushing method based on crowd characteristics, electronic equipment and storage medium

A technology for advertising push and crowd, applied in the direction of electronic digital data processing, special data processing applications, instruments, etc., can solve problems such as raising user thresholds, ambiguity in accuracy, cumbersome steps, etc., and achieve the effect of improving pertinence and precise push

Active Publication Date: 2018-11-23
GUANGDONG INTELL VISION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, due to the cumbersome, complicated, and time-consuming steps of personalized settings, the user's threshold for use is greatly increased. For beginners or users who have no operating foundation, it is simply impossible to start; in addition, the collection of user characteristics is based on the Internet. However, the offline collection is generally limited to the age group and gender. The accuracy of the judgment is relatively vague, and the real needs of users are not comprehensively considered in many aspects.

Method used

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  • Advertisement pushing method based on crowd characteristics, electronic equipment and storage medium
  • Advertisement pushing method based on crowd characteristics, electronic equipment and storage medium

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Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] Embodiment 1 provides a method for pushing advertisements based on crowd characteristics, such as figure 1 The following steps are shown:

[0025] S1: Obtain the video images in which the user group watched the product advertisement for a longer than the set time period, extract the user characteristics of the user group, and bind the product category to which the product advertisement belongs to the common user characteristics of the user group;

[0026] S2: Obtain user video images, and extract user features of users in the video images;

[0027] S3: Determine the common user feature corresponding to the user feature of the user, and push the product advertisement under the product category bound to the common user feature to the user for viewing.

[0028] In the offline product exhibition area, first obtain the user video image collected by the camera, and extract user feature information through the user video image. At this time, if the user feature has a correspo...

Embodiment 2

[0059] Embodiment 2 discloses an electronic device, which includes a processor, a memory, and a program, wherein one or more processors and memories can be used, and the program is stored in the memory and configured to be executed by the processor, When the processor executes the program, a method for pushing advertisements based on crowd characteristics in Embodiment 1 is implemented. The electronic device may be a series of electronic devices such as mobile phones, computers, and tablet computers.

Embodiment 3

[0061] Embodiment 3 discloses a computer-readable storage medium, which is used to store a program, and when the program is executed by a processor, the method for pushing an advertisement based on crowd characteristics in Embodiment 1 is implemented.

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PUM

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Abstract

The invention discloses an advertisement pushing method based on crowd characteristics. The method comprises the following steps of a classified product binding step: acquiring a video image of a usercrowd of which the advertisement watching time is more than a set time slot, extracting user characteristics of the user crowd, and binding a product category to which a product advertisement belongswith the common user characteristic of the user crowd; a user characteristic extraction step: acquiring a user video image, and extracting user characteristics of a user in the video image; and an advertisement pushing step: determining the common user characteristic corresponding to the user characteristic of the user, and pushing the product advertisement under the product category bound with the common user characteristic to the user for watching. The invention also discloses electronic equipment and a storage medium. According to the advertisement pushing method, electronic equipment andstorage medium provided by the invention, the relatively accurate product advertisement can be provided according to the user characteristics in combination with the crowd characteristic analysis.

Description

technical field [0001] The invention relates to the field of data analysis and push, in particular to an advertisement push method based on crowd characteristics, electronic equipment and a storage medium. Background technique [0002] At present, with the continuous development of the social economy, people's living standards continue to improve, and the continuous improvement of consumption and purchasing power also promotes the development of the advertising industry. In order to guide consumption, promote transactions, and increase profitability, advertising plays an important role; while outdoor advertising placed on display screens is favored by many event organizers due to its strong visual impact and high repeat reading rate. However, at present, advertisements generally have a wide range, and advertisements are not placed in a targeted manner. For unspecified groups of people, it has brought the following negative effects: for merchants, it is not conducive to accu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0255
Inventor 邓立邦
Owner GUANGDONG INTELL VISION TECH CO LTD
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