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Outdoor advertisement exposure monitoring method and device, storage medium, and processor

A storage medium and exposure technology, applied in the field of data processing, can solve the problem of inability to accurately obtain the exposure of outdoor advertising, and achieve the effect of improving accuracy

Inactive Publication Date: 2019-01-08
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a monitoring method and device, a storage medium, and a processor for outdoor advertising exposure, so as to at least solve the technical problem that the outdoor advertising exposure cannot be accurately obtained in the prior art

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  • Outdoor advertisement exposure monitoring method and device, storage medium, and processor
  • Outdoor advertisement exposure monitoring method and device, storage medium, and processor

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Embodiment Construction

[0020] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0021] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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Abstract

The invention discloses an outdoor advertisement exposure monitoring method and device, a storage medium and a processor. The method comprises: acquiring location exchange information of a plurality of mobile devices, wherein the location exchange information is used for indicating at least one position of the mobile device in a target time period; acquiring, according to the position exchange information, the number of target mobile devices that have appeared in the exposure range of the target outdoor advertisement within the target time period; determining the number of targeted mobile devices as the exposure amount of the targeted outdoor advertisement. The invention solves the technical problem that the exposure amount of the outdoor advertisement cannot be accurately obtained in theprior art.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a monitoring method and device, a storage medium, and a processor for outdoor advertisement exposure. Background technique [0002] At present, there are two main methods for detecting the exposure of outdoor advertisements: manual inspection and crowdsourcing. Among them, manual inspection is: arrange employees to go under the designated billboard every day, take photos of the billboard at a designated angle, and hold a newspaper of the day when taking photos to verify the timeliness and accuracy of the location . After the photos are taken, they will be uploaded to the background database through the designated system. According to these photos, the broadcasting dynamics and sales dynamics of the billboard can be obtained. And crowdsourcing is: the task of detecting and exposing billboards is assigned to individuals through the network platform. These individuals go to the des...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0253G06Q30/0261
Inventor 王飞
Owner BEIJING XUEZHITU NETWORK TECH