A data transmission method and system for a digital television terminal

Abstract

The invention discloses a data transmission method and a system for a digital television terminal, the method comprises the following steps of: sending a code scanning request to a management terminalthrough a user terminal, in accordance with a scan request, sending a two-dimensional code display instruction to a subscriber's set-top box, generating a two-dimensional code containing subscriber data according to the two-dimensional code display instruction by the set-top box of the subscriber, and displaying the two-dimensional code in a picture played by the digital television terminal. Thesubscriber scans the two-dimensional code displayed on the digital television terminal through the user terminal, and then transmits the two-dimensional code data obtained by scanning the two-dimensional code to the management terminal. Therefore, the invention can display the two-dimensional code on the digital television terminal according to the demand of the subscriber, thereby enabling the subscriber to scan the two-dimensional code conveniently at any time and realizing the return transmission of the subscriber data.

Description

technical field [0001] The invention relates to the technical field of digital television, in particular to data collection and transmission in the field of digital television, and in particular to a data transmission method and system for digital television terminals. Background technique [0002] In the digital TV broadcasting network, the two-dimensional code link is embedded in the broadcast program, or the digital advertisement and the advertisement-related two-dimensional code link are played, which are received by the set-top box and displayed to the subscriber through the TV, and then the subscriber scans the two-dimensional code through the mobile phone. QR code, using mobile phones to access program-related derivative content or advertising-related content websites, is a major demand for one-way network operators to develop value-added services. In this way, operators can promote and sell program-related additional products to subscribers, or display more detailed ...

AI Technical Summary

Problems solved by technology

In fact, entering the menu page of the QR code through the remote control of the set-top box will interrupt the subscriber's viewing of the current program. At the same time, the operation of the remote control of the set-top box is cumbersome and will reduce the user's enthusiasm for operation

The set-top box regularly pops up the QR code and displays it on the TV screen, which requires the subscriber to scan the QR code regularly, so that the subscriber cannot actively return the data at any time

Therefore, the technical solution disclosed in this patent document sets up obstacles for subscribers to scan the QR code, reduces the enthusiasm of subscribers, and makes it difficult for operators to collect subscriber data in a timely and comprehensive manner.

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