A data transmission method and system for digital TV terminal

Abstract

The invention discloses a data transmission method and system for a digital TV terminal. The method is as follows: a user terminal sends a code scanning request to a management terminal, and the management terminal sends a two-dimensional code display instruction to the subscriber's set-top box according to the scanning request, and the subscriber The set-top box generates a two-dimensional code containing subscriber data according to the two-dimensional code display instruction, and displays the two-dimensional code on the screen played by the digital TV terminal, and the subscriber scans the two-dimensional code displayed on the digital TV terminal through the user terminal, and then The two-dimensional code data obtained by scanning the two-dimensional code is sent to the management terminal. Therefore, the present invention can instantly display the two-dimensional code on the digital TV terminal according to the needs of the subscriber, so that the subscriber can conveniently scan the two-dimensional code at any time and realize the return of subscriber data.

Description

technical field [0001] The invention relates to the technical field of digital television, in particular to data collection and transmission in the field of digital television, and in particular to a data transmission method and system for digital television terminals. Background technique [0002] In the digital TV broadcasting network, the two-dimensional code link is embedded in the broadcast program, or the digital advertisement and the advertisement-related two-dimensional code link are played, which are received by the set-top box and displayed to the subscriber through the TV, and then the subscriber scans the two-dimensional code through the mobile phone. QR code, using mobile phones to access program-related derivative content or advertising-related content websites, is a major demand for one-way network operators to develop value-added services. In this way, operators can promote and sell program-related additional products to subscribers, or display more detailed ...

AI Technical Summary

Problems solved by technology

In fact, entering the menu page of the QR code through the remote control of the set-top box will interrupt the subscriber's viewing of the current program. At the same time, the operation of the remote control of the set-top box is cumbersome and will reduce the user's enthusiasm for operation

The set-top box regularly pops up the QR code and displays it on the TV screen, which requires the subscriber to scan the QR code regularly, so that the subscriber cannot actively return the data at any time

Therefore, the technical solution disclosed in this patent document sets up obstacles for subscribers to scan the QR code, reduces the enthusiasm of subscribers, and makes it difficult for operators to collect subscriber data in a timely and comprehensive manner.

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