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Method, device and storage medium for game recommendation applied to live broadcast platform

A live broadcast platform and game technology, applied in the multimedia field, can solve problems such as rigid recommendation methods, under-maximization of game operators' interests, and single advertising model, so as to improve user experience and effective utilization rate

Active Publication Date: 2021-05-28
WUHAN DOUYU NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the existing solutions, the advertising model of most live broadcast platforms to promote games is too simple. For example, one game is fixedly associated with another game. When a user pays attention to one of the games, another associated game is recommended for the user.
Therefore, the recommendation method is blunt, resulting in a large number of ineffective promotions, the advertising space of the platform has not been able to maximize its value, and the interests of game operators have not been maximized. Therefore, how to recommend games more reasonably has become an urgent problem to be solved. question

Method used

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  • Method, device and storage medium for game recommendation applied to live broadcast platform
  • Method, device and storage medium for game recommendation applied to live broadcast platform
  • Method, device and storage medium for game recommendation applied to live broadcast platform

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Embodiment Construction

[0057] The present application provides a game recommendation method, device, and storage medium applied to a live broadcast platform, which are used to recommend users on the live broadcast platform that are more suitable for the user's download habits, and improve the game recommendation efficiency of the live broadcast platform. The game recommendation method applied to the live broadcast platform includes: collecting historical game download records and historical game reservation records through the live broadcast platform, and saving them in the database; obtaining historical recommended game download data of the live broadcast platform, and the historical recommended game download records Including the historical game download records and the historical game reservation records; analyzing the historical recommended game download data to determine the associated downloaded game combinations; determining frequently downloaded games according to the various game combinations...

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Abstract

The present application provides a game recommendation method, device, and storage medium applied to a live broadcast platform, which are used to recommend users on the live broadcast platform that are more suitable for the user's download habits, and improve the game recommendation efficiency of the live broadcast platform. The method for game recommendation applied to the live broadcast platform includes: obtaining historically recommended game download data of the live broadcast platform; analyzing the historically recommended game download data to determine associated downloaded game combinations; determining frequent sets according to the associated downloaded game combinations, The frequent set includes game combinations whose frequency is higher than the first threshold, and the frequency is the proportion of each game combination in the historical recommended game download data; according to the frequent set, it is determined that the degree of association with the historical downloaded game is higher than the second threshold games to obtain recommended games, the association degree is the download frequency associated with the historically downloaded game in the historically recommended game download data.

Description

technical field [0001] The present application relates to the field of multimedia technology, in particular to a method, device and storage medium for game recommendation applied to a live broadcast platform. Background technique [0002] With the increasing technical level and economic level, the live broadcast platform has attracted most of the traffic. As the main traffic entrance of the current pan-entertainment live broadcast platform, games have brought major benefits and popularity to the live broadcast platform. Games are an important part of the live broadcast platform, and there are many types of games, new games are constantly launched, and game operators continue to cooperate with the live broadcast platform to promote a mutually beneficial and win-win model. Therefore, for the game recommendation on the live broadcast platform, the traffic of the live broadcast platform is very important. [0003] In the existing solutions, the advertising model of most live b...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0271G06Q30/0631
Inventor 肖源
Owner WUHAN DOUYU NETWORK TECH CO LTD