Method, device and system for achieving interactive advertisement, and computer readable storage medium

Abstract

The invention discloses a method, device and system for achieving an interactive advertisement, and a computer readable storage medium, and relates to the technical field of IPTV. The method comprisesthe steps: obtaining a video source and playing the video source; obtaining the dotting information corresponding to the video source and the identification of the dotting information from an interactive platform, wherein the dotting information comprises a display time period of a resource collection icon; displaying the resource collection icon when the video source is played to the time period; responding to the collection operation of a user, correlating the identification of the dotting information and the user information, and transmitting the dotting information and the user information to the interactive platform, so that a user obtains the resource website information correlated with the identification of the dotting information from the interactive platform. The method can achieve the interactive advertisement.

Description

technical field [0001] The present invention relates to the technical field of interactive network television (IPTV), in particular to a method, device, system and computer-readable storage medium for realizing interactive advertisement. Background technique [0002] For IPTV, video advertising is an important profit model. Operators are seeking to implement advertising strategies that are smarter and more effective than traditional TV. The advertising content on IPTV can be placed according to the user's personality, so it has higher accuracy than traditional TV advertising. [0003] However, the current video advertisements on IPTV are not much different from traditional TV advertisements in terms of form. They are all inserted into a video for users to watch passively, lacking interaction. On the one hand, it disturbs the user's viewing experience; on the other hand, it fails to give full play to the characteristics of intelligent interaction of IPTV to improve the effi...

AI Technical Summary

Problems solved by technology

[0003] However, the current video advertisements on IPTV are not much different from traditional TV advertisements in terms of form. They are all inserted into a video for users to watch passively, lacking interaction.

On the one hand, it intrudes on the viewing experience of users; on the other hand, it fails to give full play to the characteristics of intelligent interaction of IPTV to improve the efficiency of advertising

[0004] In addition, due to the lack of interaction, the publisher failed to obtain quick and intuitive feedback on whether the advertisement attracted the attention of users, and did not form a closed loop of "delivery-viewing-feedback-re-delivery", making it difficult to improve the efficiency of advertising

Moreover, there is another significant defect in traditional advertisements. Even if the user is interested in the advertisement resources when watching the advertisement, usually the user will forget the advertisement content or lose interest after watching all the movies; There is also interest. It is not easy for users to find channels to further contact the resources promoted by advertisements, which leads to the loss of potential customers of resources.

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