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Method and apparatus for determining RTB bid winning rate, storage medium, and terminal

A technology for determining methods and devices, which is applied in the field of data processing, can solve problems such as bidding failure, inaccurate forecast prices, and low forecast prices, and achieve the effect of ensuring accuracy

Pending Publication Date: 2019-02-22
JINGZAN ADVERTISING SHANGHAI CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the existing methods for determining the real transaction price in a failed bidding process, all are obtained based on the successful bidding traffic, and the predicted price is low or even lower than the competitive reserve price, resulting in an inaccurate predicted price, which in turn leads to subsequent bidding failures

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  • Method and apparatus for determining RTB bid winning rate, storage medium, and terminal
  • Method and apparatus for determining RTB bid winning rate, storage medium, and terminal
  • Method and apparatus for determining RTB bid winning rate, storage medium, and terminal

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Embodiment Construction

[0029] As mentioned in the background technology, in the prior art methods for determining the real transaction price in a bid failure, all are obtained based on the traffic of a successful bid, and the predicted price is low or even lower than the competitive reserve price, resulting in inaccurate predicted prices, which in turn lead to Subsequent bids fail.

[0030] The sample data of the technical solution of the present invention includes the failed bid of the bid failure data, and the failed bid can be taken as a consideration factor when determining the winning rate of the bid, so as to ensure the accuracy of the determination of the winning rate; in addition, through the winning rate of each price in the sample data Determining the survival probability distribution of the bid can fully take the bid failure data into consideration, further ensuring the accuracy of determining the winning rate of the bid.

[0031] In order to make the above objects, features and advantage...

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Abstract

A method and apparatus for determining the RTB bid winning rate, a storage medium, and a terminal are disclosed. The method includes obtaining bidding success data and bidding failure data in that same bidding platform as sample data, wherein the bidding success data comprise transaction price and the bidding failure data comprises failed bidding; calculating a winning rate corresponding to each price in the sample data; and determining survival probability distribution of the bids based on the winning rate for use in determining the winning rate of each bid. The technical proposal of the invention can improve the accuracy of the transaction price prediction of the bidding flow.

Description

technical field [0001] The present invention relates to the technical field of data processing, in particular to a method and device, a storage medium, and a terminal for determining the winning rate of an RTB bid. Background technique [0002] With the development of the Internet, the Internet data display industry continues to grow. For the parties participating in traffic bidding, while obtaining a small amount of successful bidding traffic every day, there are a large number of traffic bidding failures, and the real transaction price is unknown. It brings huge information bias to the strategy based on transaction price. [0003] In the prior art, there are several methods for predicting the real transaction price of the bidding failure traffic: establishing a prediction model based on the transaction price of the bidding success data, and predicting the bidding failure data; The fixed value of the average value of the transaction price; on the basis of the predicted pri...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0275
Inventor 汤奇峰陈诗扬
Owner JINGZAN ADVERTISING SHANGHAI CO LTD
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