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Advertisement putting method, device and system for high-net-value customers

It is a technology for advertising and customers, which is applied in business, equipment, and data processing applications. It can solve the problems of low matching degree between bank products and high-net-worth customers, and affect the promotion effect of bank products, so as to improve the publicity effect, be accurate, efficient and precise matching effect

Inactive Publication Date: 2019-04-05
BANK OF CHINA
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0002] High-net-worth customers are an important source of income for banks, and advertising systems for them are very important. However, at present, banks rarely have dedicated advertising systems for such customers.
However, using the existing advertising methods, the matching degree between banking products and high-net-worth customers is low, which seriously affects the publicity effect of banking products

Method used

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  • Advertisement putting method, device and system for high-net-value customers
  • Advertisement putting method, device and system for high-net-value customers
  • Advertisement putting method, device and system for high-net-value customers

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Embodiment Construction

[0062] In order to enable those skilled in the art to better understand the technical solutions in this specification, the technical solutions in one or more embodiments of this specification will be clearly and completely described below in conjunction with the drawings in one or more embodiments of this specification Obviously, the described embodiments are only some of the embodiments in the description, not all of them. Based on one or more embodiments in the description, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the embodiments of the description.

[0063] High-net-worth customers are an important source of income for banks, and advertising systems for them are very important. However, at present, banks rarely set up advertising systems for such customers. However, using the existing advertising methods, the matching degree between banking products and high-net-worth cus...

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Abstract

The embodiment of the invention discloses an advertisement putting method, device and system for a high-net-value client. The method comprises the steps that similar clients of a target high-net-valueclient are determined according to personal fund information; Determining the advertisement data of the target high-net-value client and the potential consumption coefficient of each advertisement according to the advertisement data of the similar clients and the potential consumption coefficient of each advertisement; And determining an advertisement putting strategy of the target high-net-valueclient according to the advertisement data of the target high-net-value client and the potential consumption coefficient of each advertisement. By means of the embodiments of the invention, accuratematching between the bank product and the high-net-value client can be realized more accurately and efficiently, and the propaganda effect of the bank product is improved.

Description

technical field [0001] The present invention relates to the technical field of computer data processing, in particular, to an advertising delivery method, device and system for high-net-worth customers. Background technique [0002] High-net-worth customers are an important source of income for banks, and advertising systems for them are very important. However, at present, banks rarely set up advertising systems for such customers. However, using the existing advertising methods, the matching degree between banking products and high-net-worth customers is low, which seriously affects the publicity effect of banking products. Contents of the invention [0003] The purpose of the embodiments of this specification is to provide an advertising delivery method, device and system for high-net-worth customers, which can more accurately and efficiently realize the precise matching of bank products and high-net-worth customers, and improve the publicity effect of bank products. ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251
Inventor 朱江波
Owner BANK OF CHINA
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