Advertising method and device

A technology of advertising placement and advertising, which is applied in the computer field, can solve problems such as low loading efficiency, and achieve the effects of improving loading efficiency, improving operating efficiency, and improving information transmission efficiency

Active Publication Date: 2020-06-02
郑州阿帕斯科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the embodiments of this application is to provide an advertisement delivery method and an advertisement delivery device to solve the problem of low advertisement loading efficiency and improve the efficiency of information transmission

Method used

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  • Advertising method and device
  • Advertising method and device
  • Advertising method and device

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Embodiment Construction

[0028] In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0029] figure 1 It shows a schematic block diagram of an application scenario of the advertisement placement method provided according to some embodiments of the present application. refer to figure 1 As shown, the application scenario may include: at least one client 110 and an advertising demand-side platform, that is, a DSP platform ...

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Abstract

The embodiment of the invention provides an advertisement putting method and device, and relates to the technical field of computers. The method comprises the steps that when a predetermined page is loaded, analyzing a pre-loading module corresponding to the predetermined page, wherein the pre-loading module comprises advertisement space information of an advertisement space to be displayed on thepredetermined page; Generating an advertisement inquiry request containing the advertisement space information based on an analysis result, and sending the advertisement inquiry request to a plurality of advertisement demander platforms; receiving Quotation information, returned by the advertisement demander platform, of an advertisement corresponding to the advertisement space information; And after determining a first target advertisement from the advertisements based on the quotation information, synchronously loading the predetermined page and the first target advertisement so as to display the first target advertisement on the predetermined page. According to the technical scheme provided by the embodiment of the invention, the advertisement loading efficiency and the information transmission efficiency can be improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an advertisement delivery method and an advertisement delivery device. Background technique [0002] With the development of Internet technology, more and more advertisers choose to publish advertisements through the Internet, such as displaying advertisements on web pages of websites or applications. How to improve the display effect of advertisements has become the focus of attention. [0003] In one technical solution, the advertisement is displayed on the webpage through the following process: (1) setting the advertisement position to be displayed on the predetermined page; (2) loading the predetermined page in the browser, and parsing to the advertisement corresponding to the page label (3) The browser initiates an advertisement delivery request to the advertising trading platform, and the advertising trading platform initiates an inquiry request to each DSP (Dem...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0273
Inventor 孙大利李涛
Owner 郑州阿帕斯科技有限公司
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